Category Archives: Marketing Tools

Maximizing impact: Marketing resource allocation in lean times

When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times →

Thought leadership: The human element your marketing needs

Marketing Tools

AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Ali Schwanke on November 15, 2023 AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, … Continue reading Thought leadership: The human element your marketing needs →

Optimizely: A unified workflow for marketers

Marketing Tools

Plus how three customers are each using a different mix of Optimizely solutions. Kim Davis on October 19, 2023 At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them … Continue reading Optimizely: A unified workflow for marketers →

Introducing Optimizely One: An OS for marketing

Marketing Tools

Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer. Kim Davis on October 12, 2023 Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. It also announced a rebranding of … Continue reading Introducing Optimizely One: An OS for marketing →

Real Story Group launches free martech assessment tool

Marketing Tools

Built on the firm’s Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology. Constantine von Hoffman on October 5, 2023 One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to … Continue reading Real Story Group launches free martech assessment tool →

Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

Marketing Tools

The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. Chris Wood on August 15, 2023 Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models … Continue reading Relo Metrics boosts sponsorship measurement with VideoAmp viewership data →

6 reasons why you need a marketing work management tool

Marketing Tools

Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity. Chris Wood on May 25, 2023 The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team … Continue reading 6 reasons why you need a marketing work management tool →

Ryan Phelan: Spotlight on the expert

Marketing Tools

A discussion with our expert contributor about how he went from nightclub DJ to email marketing expert. Chris Wood on April 18, 2023 In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ryan Phelan has 25 years experience in email marketing … Continue reading Ryan Phelan: Spotlight on the expert →

Movable Ink unveils mobile suite

Marketing Tools

Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels. Kim Davis on March 28, 2023 Movable Ink, the personalized content platform, has announced the launch of a new mobile suite, adding to the range of channels where it can use data to create personalized engagement with users. … Continue reading Movable Ink unveils mobile suite →

How to guarantee your marketing wins every time

Marketing Tools

Ensure every campaign you launch has the highest chance of success by making one simple shift in how you approach your marketing. Tim Parkin on November 4, 2022 How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is … Continue reading How to guarantee your marketing wins every time →