By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction
Category Archives: Marketing Tools
5 Essential Marketing Tools for Newbie Businessmen
5 Essential Marketing Tools for Newbie Businessmen Usama Saleem / 15 Sep 2022 Entrepreneurs and startups face an unimaginable challenge in effectively presenting their ideas in an increasingly digital space. It is no longer a matter of creating great content and resting on your couch to achieve excellent results. Here are five essential marketing … Continue reading 5 Essential Marketing Tools for Newbie Businessmen
How to sell health and wellness when consumers are sick and tired of hearing about it
By Danica Lo August 14, 2022 Three years into the pandemic, with monkeypox and polio looming large on the horizon, it’s no surprise that many Americans are sick and tired of being bombarded with bad news about public health. For the health and wellness industry, which has long relied on worst-case scenarios to compel consumers … Continue reading How to sell health and wellness when consumers are sick and tired of hearing about it
DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path by Laurie Sullivan @lauriesullivan, August 10, 2022 DISQO has publicly released a product that measures the full incremental impact of cross-platform advertising campaigns on marketing funnels.Dana Cohen, vice president of analytics at Havas Media Group, has worked with DISQO, a customer intelligence platform, for … Continue reading DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Managing the unpredictable: Getting marketing, sales and operations aligned
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives. William Terdoslavich on August 2, 2022 Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For … Continue reading Managing the unpredictable: Getting marketing, sales and operations aligned
MarTech Replacement Survey: Who are the champions?
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented? Kim Davis on July 15, 2022 Based on the 2022 MarTech Replacement Survey, we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions, with SEO in third place. We also know that replacements, … Continue reading MarTech Replacement Survey: Who are the champions?
Why marketers have a love-hate relationship with complexity
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together. Constantine von Hoffman on May 16, 2022 Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how … Continue reading Why marketers have a love-hate relationship with complexity
How to empower your agile marketing team
Team members need to be given ownership and simple directions instead of being told how to do everything. Chris Wood on April 28, 2022 When working with agile marketing teams, leaders should adopt a values-based approach that includes empowering their team members. Place individuals and interactions above processes and tools, and stop treating marketers like … Continue reading How to empower your agile marketing team
Click Arbitrage Is Alive And Well, Thanks To Automation
Click Arbitrage Is Alive And Well, Thanks To Automation by Janel Laravie , Op-Ed Contributor, April 13, 2022 Early in my digital career I learned the ropes of pay-per-click, which included things like the Overture Keyword Tool, bid jamming, affiliates and click arbitrage. It truly amazes me how cyclical paid search can be. Trends can … Continue reading Click Arbitrage Is Alive And Well, Thanks To Automation
Marketo’s March ‘22 release: Let’s chat
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few. John Francis on March 16, 2022 One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company … Continue reading Marketo’s March ‘22 release: Let’s chat
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