From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year. Ryan Phelan on January 24, 2025 I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use … Continue reading Why smart marketers should front-load spending in 2025
Pireveen Mathies Jan 21, 2025 Why Outbound Marketing Still Matters in an Inbound-Dominated Era In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era
Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. Bunny Tharpe on January 6, 2025 Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not … Continue reading Why FAQs should be your go-to marketing tool
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? Shiv Gupta on November 13, 2024 The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot … Continue reading How marketing leaders can transform marketing from a support function to a growth driver
AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential. Gene De Libero on November 12, 2024 Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one … Continue reading Why your marketing team needs training, not just tech, in the age of AI
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. Uptempo on September 20, 2024 Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets … Continue reading Fueling better marketing plans with Shell by Uptempo
It’s clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? Melissa Reeve on August 15, 2024 In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are … Continue reading How marketing workflows will change with AI
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. Frans Riemersma on May 7, 2024 The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding … Continue reading 14,106 martech tools reveal 3 trends you should master
Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Chris Wood on February 22, 2024 Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number … Continue reading Marketers keep adding tech despite feeling overwhelmed by too many tools
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. Kim Davis on February 8, 2024 The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and … Continue reading IAB, MRC release augmented reality measurement guidelines
