The new technology for the phone attribution/conversion platform claims to block more than 99% of robocalls that pollute attribution stats. Barry Levine on November 12, 2015 You would probably rate a robocall during dinner as annoying. Now let’s suppose you’ve got a large marketing operation set up to field phone calls from an online ad … Continue reading Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might
Kelly KranzNovember 5, 2015 Think about the posts that catch your attention in your Facebook news feed. I bet they are the ones with images or videos right? It makes sense you stop scrolling when your eye catches something visually appealing among a sea of text alone status updates. A recent forbes article discusses how the idea … Continue reading What is Visual Marketing?
Andy BeoharNovember 3, 2015 B2B marketers know that LinkedIn is a powerful tool for promoting business content. With over 380 million members using the platform, LinkedIn provides a vast network of professionals with whom you can share business insights and product posts, but it’s important to make sure that your efforts are driving results. Below, … Continue reading B2B Marketers: 4 Ways To Drive Results Using LinkedIn Content
Debbie HarrisNovember 1, 2015 Did you know it’s a colon not a comma after the salutation on a business letter or email? I did. The colon is one of those things that I read somewhere at some time and always used it even when others told me it should be a comma. The point is, that … Continue reading It’s A Colon Not A Comma – Spelling And Grammar Still Matter
Jonathan YefetOctober 29, 2015 An awesome study was just conducted by the folks at Folio Magazine and WhatCounts. It surveys a bunch of publishers, asking them about their challenges, goals and the opportunities presented to them by email marketing. It took place through the month of September, and we’re happy to share the results with … Continue reading How Publishers (And Everyone Else) Can Maximize Their Email Marketing Efforts
With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist Eric Dezendorf has some key tactics for tackling attribution reports. Eric Dezendorf on October 28, 2015 How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign … Continue reading Top 5 Tips For Interpreting And Acting On Attribution Reports
Justin WongOctober 21, 2015 Written by Amanda Austen, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 percent of the information transmitted to our brains is visual data. Images, charts, and bursts of … Continue reading Infographics: Why They Should Be In Every Marketer’s Tool Belt
Tanya KnowlesSeptember 27, 2015 Let’s start by saying that both are great photo-sharing applications in their own regard, and IF you want to market your product or service through the visual platform, both will perfectly serve your marketing desires. And as Kurt Wagner notes that, Snapchat was Facebook’s first choice before Instagram. BUT… Having said … Continue reading Instagram vs. Snapchat – Which Is Better For Marketing Your Business?
Tim MatthewsSeptember 23, 2015 A/B testing is en vogue. Everyone’s doing it, or at least taking about it. Putting it into practice requires more than talk and tools, though. You need to create a testing culture to really make it work. For those who are unfamiliar with A/B testing, welcome to the party. The idea … Continue reading Startup Marketing Essentials: #9 Establishing a Testing Culture
Laura DonovanSeptember 18, 2015 A few days ago I wrote a blog about Facebook’s Business Page Updates. Besides posting it on my personal blog, I submitted it to an online magazine (Business 2 Community) where it garnered a lot of shares. In fact, it was featured on B2C’s home page under the heading “Popular Today.” … Continue reading Why You Should Add Google Plus To Your Marketing Arsenal
