Maria Peagler November 22, 2014 I’ve got some tough love for you today . . . Do you give away too much in your business? We’re in a “sharing economy” aren’t we? You’re supposed to give away content to get traffic to your website, to get engagement on your posts, and to ultimately generate … Continue reading How to Avoid Freebie Seekers in the Sharing Economy
Arline Ramirez November 21, 2014 In its simplest form, outsourcing is just delegating. You can hire someone to make a logo on the fly while you check your online business on a fancy tablet as you stroll around with the kids. It’s not as easy as that, but totally plausible. Before you dream … Continue reading 7 Important Questions to Ask Before Outsourcing
Mike Wood November 20, 2014 Recently, I had the unfortunate opportunity to enter into an agreement to create a Wikipedia page for a company. Based in Russia, the company was more than notable and qualified to have a Wikipedia page, they just needed an expert Wikipedia writer to create the content (research the topic, format, … Continue reading How To Create A Wikipedia Page – Know The Process
Isaac Leung November 20, 2014 Are you and your team making the most of the tools and resources available in your broadcast production studio? Ensuring you can deliver the best quality of work to your clients, whilst meeting strict deadlines means you have to ensure that not only your team works efficiently – but … Continue reading Is Your Team Making The Most Of The Broadcast Production Studio?
Lynne Murray November 17, 2014 Audience Development is a business function like any other; in order to be successful and convert the online public to customers you need to know what your Audience Development funnel actually looks like. Not knowing their Audience Development funnel is where so many businesses fail – and that’s businesses of … Continue reading The Power of an Audience Development Funnel
Rosalyn Lemieux November 17, 2014 Influencers have impact. When an influencer Instagram’s in a forest you can be sure their followers noticed. Influencers are part of a much wider trend, for which we have the Internet to thank. In the early years of the last decade the rise of the bloggers started to shift the … Continue reading Influencers – How Can They Power A Campaign’s Success?
Brent Pohlman November 17, 2014 It is becoming increasingly apparent that it is easy for people to write about marketing, social media and content marketing, but it is another thing to actually back up your work with specific examples. Many experts talk high level about how great social media is and why you should be … Continue reading Time to Back Up Your Talk!
by Joe Shlabotnik November 17th, 2014 Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn’t look to be changing any time soon. But within a content plan, the players seem to be shifting all of the time. Which is why marketers need to keep up … Continue reading Keep Your Digital Marketing Strategy Current With These Upward Trends
By David Alves November 17, 2014 Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that. So, doing my best not to write a “Predictions for 2015 in … Continue reading 8 things you need to think about for your 2015 digital marketing strategy
By Tommy Landry, Published November 13, 2014 When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still … Continue reading What Marketing Schools Should REALLY Be Teaching Students
