Ashleigh BetvardehMay 21, 2015 Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing. As marketers, we can recall The Product Life Cycle (PLC) theory where there are four major stages of a product: introduction, … Continue reading 3 Tests to Improve Your Mature PPC Campaigns
Rosalind HenshellMay 11, 2015 5 Steps To Create A Winning Video Marketing Strategy Video is a fantastic way to grab people’s attention, but it can also be expensive and time consuming to produce, something that leaves many small businesses feeling that it’s not worth their resources. Fortunately, there are lots of affordable ways to create … Continue reading 5 Steps To Create A Winning Video Marketing Strategy
Jessica JohnsonMay 9, 2015 Content marketers have dominated just about every corner of the digital marketing world. They’ve mastered the art of video, audio, text marketing, and various combinations of the three. The next logical step is to combine media and entertainment for the ultimate marketing platform: video games. Yes, you read that right – … Continue reading Turn Your Business Into A Video Game And Find Marketing Gold
Lee OddenMay 7, 2015 Ann Handley + Authority = Annthority! On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions. On a really good day, all the disparate elements of online marketing—design, content, traffic, and conversions—go beyond working as individual tactics. They become a part … Continue reading 5 Online Marketing Lessons to Improve Your Marketing Authority
Sahra AshtonMay 3, 2015 Maximize Revenue Through An Improved Online Buying Experience Welcome to our first edition of the MyCommerce “Tips and Tricks” newsletter. This three-part series will include proven best practices and techniques on a range of topics to help your business maximize profits. Today’s edition is focused on three easy steps to optimize … Continue reading Are You Maximizing Your Revenue? 3 Tips That Can Change Your Website Today
James LovejoyApril 28, 2015 For any social media intelligence stack, data lies at the foundation and dictates the capabilities and credibility of any insight extracted. It seems painfully obvious that the quality of the data would determine the success of all ensuing efforts, but too often do community managers, social media researchers and marketers miss … Continue reading Marketing: Uncovering Untagged Mentions
Braveen KumarApril 25, 2015 From Google’s unrelenting focus on content quality to the shift in today’s buying process, the digital marketing landscape is changing fast. It can be hard for a marketer to keep up, but the only other option is to get left behind. That’s why it’s important to keep a close eye on trends … Continue reading Your Marketing Trends Roadmap for 2015
Simon PontApril 11, 2015 None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. When Henry Jenkins first introduced Transmedia in his treatise, Convergence Culture (2006), he spoke of ‘media formats’ as ‘entrypoints into a story world’. Jenkins talked not of … Continue reading Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond
James DebonoApril 9, 2015 Having an Online Marketing strategy has become absolutely essential for any business. Just getting a website commissioned is not good enough. You need to find and continually work to attract targeted users to your site, in order to convert those browsers into paying clients of your business. The Internet landscape and … Continue reading Don’t Make These 7 Mistakes With Your Online Marketing Strategy
by Joydeep Bhattacharya April 8th, 2015 Joydeep Bhattacharya Joydeep Bhattacharya is the author of Seo Sandwitch Blog where he shares latest stuff and articles related to SEO, SEM, PPC and Social Media. He has a real passion for SEO and he loves to be associated with the ever changing field of internet marketing. … Continue reading What Exactly Are You Missing In Your Content Marketing Strategy
