Tara CoomansSeptember 2, 2015 Lazy marketers are everywhere.Some lazy marketers are smart, some are not.Some understand strategy, some do not.But they all have one thing in common: for lazy marketers, it’s all about the short cut. Hey, I’m all for time savers, working smart not harder, but let’s face it, when it comes to your … Continue reading The Marketing Strategy Lazy Digital Marketers Abandon Completely
As more shoppers turn to their smartphones to do product research, retailers need an all-inclusive mobile marketing strategy to reach consumers at just the right time, says columnist Allan Haims. Allan Haims on August 28, 2015 Today’s retailers are still very much siloed between operational, brick-and-mortar, and digital and social mobile teams. Often, store level … Continue reading Retail Marketing Strategies: Connecting The Dots
With all the time and effort that goes into content marketing, the big question is: How do you get it to truly work? Columnist Quinn Whissen outlines four winning strategies. Quinn Whissen on August 24, 2015 You’ve probably heard this before: “Content marketing is hard…Content marketing takes a long time.” Sorry to say, I’m not … Continue reading Jump-Start Your Content Marketing With These 4 Strategies
Andy CallowayAugust 19, 2015 In all my years working in the manufacturing sector, I never once heard anyone in the marketing departments say the word “strategy”. Well, I did hear that word, but they didn’t really mean it. Usually their “strategy” was “create some more brochures for a trade show” which isn’t so much a … Continue reading Even Manufacturers Need a Marketing Strategy
Tracey WallaceAugust 18, 2015 In today’s state of ecommerce, marketplaces are becoming the norm for up-and-coming online sellers, and brand awareness rests almost wholly with legacy brands. There is nothing wrong on the surface with marketplace success. In fact, the benefits are numerous for smaller shops: you get to cast a wider net to an … Continue reading The 6 Must-Have Operational Strategies to Dominate Omnichannel Ecommerce
By Christine Bellefontaine|2015-08-17T08:58:07+00:00August 17th, 2015|Marketing|0 Comments Standing out from the crowd takes more than executing programs on time and on budget. Marketing needs to do more with less. More leads, more brand awareness. But with smaller budgets and fewer people. Proving your value to the department, and to the brand takes innovation and insight. Just … Continue reading 3 Simple Ways To Look Smart In Front Of Your Marketing Director
Scott BarnettAugust 9, 2015 I’ve had several discussions recently about Facebook and its effectiveness as a marketing tool for local businesses. It reminded me of this blog from Forrester Research that described strategies for local marketers now that Facebook was killing organic reach. One suggestion was to “add social relationship tools to your own site.” … Continue reading The Most Effective Hyperlocal Marketing Strategy
Grant MunroAugust 4, 2015 1.44 Billion, 300 Million, 302 Million. Those are the estimated number of users on Facebook, Instagram and Twitter respectively. With userbase growth forecasted to remain in double digits for all three networks for the next few years, there is unprecedented potential for marketers to share their brand story on a large … Continue reading Why Marketers Must Tell a Compelling Visual Brand Story
James KosurAugust 1, 2015 Mini pig Oscar turned three months old and his owners thought they should celebrate by letting him try popcorn for the first time. They decided to capture his first taste of the movie theater favorite and the results are incredibly adorable. “Since we didn’t want any salt, butter, or oil … Continue reading Mini Pig Meets Popcorn And The Results Are Adorable
By Barrie Smith July 31st, 2015 Whether you’re an affiliate, an in-house SEO, a consultant at an agency, or running your own business, there is much you can learn from your competitors. Similar to athletes, entrepreneurs and successful businessmen, learning from the competition can be to your great advantage. When analysing those competitors, I’m not talking … Continue reading How To Use Your Competitors To Improve Your Marketing
