As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team. Benjamin Spiegel on October 22, 2015 Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek … Continue reading Why Every Marketing Department Needs A Data Scientist
Penney FoxOctober 15, 2015 Has this ever happened to you? Have you ever had those brief moments in your day where you have like 10-20 minutes and you’re not sure what to do? You know those moments where you have just enough time to do one more small task before you leave to pick up … Continue reading Social Media: 15 Minute Marketing Tips for Small Business Owners
Michael PattersonOctober 12, 2015 Text limitations on social media are key to maintaining site usability. Imagine Twitter without a character limit or Facebook without truncated bodies of text—it would take ages to weed through the feeds to find content you were actually interested in. While these limits make for a much better user experience, they … Continue reading A Picture is Worth 1,000 Words… or 35.71 Tweets
Business owners often make decisions based on instinct and informally-gathered data, but columnist Chris Marentis suggests they could take it a step further by understanding buyer psychology. Chris Marentis on October 7, 2015 Growing up in a family that ran an HVAC business and watching my father at work, I observed his uncanny ability to … Continue reading Neuromarketing For Small Business Owners
Bill ConticchioSeptember 27, 2015 Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy. Many of us are witnessing a paradigm shift in the selling of products or services. As control of an online conversation … Continue reading Brand Advocacy as a Marketing Strategy
Megan ConleySeptember 25, 2015 Social media, like all parts of running a business, suffers when put off until the last minute. Unfortunately, with the time committed to writing blog posts, importing new products to your online store and perfecting your merchandising, it is tempting to let social media fall to the back burner — waiting … Continue reading 6 Tips to Amp Up Your Social Media Effectiveness and Increase Holiday Sales
David DeansSeptember 21, 2015 One upon a time, at a typical enterprise organization anywhere in the world, all business technology procurement decisions were dictated by the company’s CIO and the execution was managed by their loyal technical team. Meanwhile, life was good for most people in an IT vendor’s sales force who were laser focused … Continue reading Why Marketers Lead Digital Business Transformation
Matt FarberSeptember 21, 2015 Brian Halligan is one of the co-founders of HubSpot and it’s safe to say he has helped revolutionized the way marketers go about their business. With more than 15,000 companies now using HubSpot to increase visits, leads, and customers for their business there are surely a couple lessons we can learn … Continue reading Leadership Lessons from HubSpot’s Brian Halligan
Carly MurphySeptember 17, 2015 If you’re in marketing, you know two of the largest buzzwords in recent years are “content marketing” and “blogging.” But how do you develop a content marketing strategy and where does blogging fit into that plan? Read on to find out. Before you begin, it’s important to get the basics down first. … Continue reading Where Does Blogging Fit Into Your Content Marketing Strategy?
Hoiling WongSeptember 15, 2015 There’s been a lot of debate as to the exact definition of native advertising. Still, there is general consensus in the industry that the definition from the IAB Native Playbook is on point: “[Native advertising refers to] paid ads that are so cohesive with the page content, assimilated into the design, … Continue reading How to Incorporate Native Advertising into Your Marketing Strategy
