Mike ParryJuly 26, 2015 It’s no secret that people these days are having email marketing thrown at them from all over the place. It’s also no secret that email marketing does work. But it can always work better. With so much consumer email being sent it’s very important to stand out from the crowd. In … Continue reading Standing Out From The Crowd
Shelly DuttonJuly 26, 2015 Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people, business, and things in a digital network to satisfy ever-changing business needs, customer expectations, and market dynamics. Manufacturing areas are monitoring the operational … Continue reading 4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO]
John W HayesJuly 21, 2015 Many businesses, particularly those in the wholesale and manufacturing sectors, face an uphill struggle when it comes to email marketing and list building. This is particularly true for companies that sell only to trade customers and therefore have little or no understanding of who their end customer actually is. When … Continue reading Selling to the Trade: Wholesale Marketing Strategies
by Nick Supapol June 25th, 2015 I’m still amazed whenever I bring up retargeting to new clients and they have no clue what I’m talking about. That’s until I follow up with, “you know, the ads that stalk you everywhere you go.” Without fail, they know exactly what I’m talking about. If marketers and business … Continue reading Remarketing Frequency Capping & Membership Duration Testing
Monique RiversJune 16, 2015 Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small. They are easier to consume, more engaging, often less promotional, and don’t require a lot of reading to get a message across. This can make … Continue reading 4 Tips For Drafting A Successful Video Marketing Strategy
WishpondJune 5, 2015 The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences or having real-time conversations with their customers on a global scale. In order to leverage your presence on social networks, build a … Continue reading Why Social Media Listening Is Key To Your Marketing Strategy
Patrick SitkinsJune 4, 2015 Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick. Imagine a first time coffee drinker (we’ll call him Joe). Joe has heard about the wonderful effects of coffee early in the morning. He’s seen pictures of coffee, smelled coffee … Continue reading Morning Roast: Why Most Marketing Strategies Fail
Rachel SilverJune 3, 2015 Summer is a great time to develop your garden. Delicate seeds require a lot of attention to grow into strong flowers. Just like your garden, the best way to ensure successful sales is to nurture your leads. Surprisingly, 80% of leads need 5 follow-up calls after the initial meeting to become … Continue reading 6 Strategies on the Best Time to Nurture Leads
Patti SchwartzMay 30, 2015 Whenever a company hires a social media marketing manager, either internally or through an outside agency, they are entrusting them to promote their brand, image, or service to a diverse audience across the wide spectrum of social media platforms; usually given carte blanche when it comes to the content posted. However, … Continue reading Marketing Strategy: Staying The Course
Megan TotkaMay 26, 2015 A business plan helps map out the direction for your small business and a well-executed marketing plan helps you understand how to get there. By providing detailed steps on ways to create brand awareness, increase sales and solidify customer relationships. You may not have a lot of time or the funds … Continue reading 5 Steps To A Small Business Marketing Plan
