Nick Jaworski — October 6, 2017 Follow @NBJaworski — October 6, 2017 OpenClipart-Vectors / Pixabay When you look at the marketing efforts of various drug rehab and addiction recovery centers, you will quickly notice that their content is mostly about them and says very little about those they are trying to help. Or maybe I … Continue reading Recovery Marketing Needs to Be About People, Not Problems
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Columnist Mary Wallace explains how your technical setup, list management and marketing strategy all affect inbox placement and the chances of your messages being seen. Mary Wallace on September 14, 2017 Marketers spend a ton of effort creating the perfect message. Focusing on the right need or benefit with the precise tone is key … Continue reading Stop wasting your marketing efforts: The 3 prongs to inbox placement
4 Location Data Myths That Hold Back Your Marketing Strategy by Ryan Kanterman , Op-Ed Contributor, September 6, 2017 While most marketers rely on “impressions” and “clicks” to measure the impact of marketing campaigns, it’s becoming clear that actual conversions, like physical store visits, work much better to gauge success. Digital signals have a place … Continue reading 4 Location Data Myths That Hold Back Your Marketing Strategy
Lakshmi Harikumar — September 11, 2017 Follow @mobstac — September 11, 2017 If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for … Continue reading Marketing Strategies For Small and Medium Businesses Should Include Beacons
Sourov De — September 6, 2017 — September 6, 2017 geralt / Pixabay Often colleagues will ask if they can grab a coffee to bounce their marketing strategy off of us. When we ask them what their marketing strategy is, we often get complicated explanations. Sometimes marketing strategy is even confused with marketing tactics. In … Continue reading Marketing Strategy in 3 Simple Steps
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting. Jordan Elkind on August 31, 2017 Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help advertisers expand digital audiences while maintaining relevancy of … Continue reading Lookalike modeling breathing new life into old channels
Paul Chaney — August 21, 2017 Follow @pchaney — August 21, 2017 Ask small business owners about the value Google provides for marketing and most will tell you that getting first-page search returns ranks high on their list. While a strong showing in search is vital to your business success, Google offers many more tools … Continue reading 7 Google Marketing Tools Your Small Business Needs
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. Christi Olson on August 17, 2017 We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, … Continue reading Developing YOUR audience targeting strategy
Todd Vaske — August 6, 2017 — August 6, 2017 I owe the following high school science teachers an apology: Mr. Herzberg, Mr. Hanson, and Mrs. Boudreau. I was one of those kids in high school who said, “When am I ever going to use this in real life?” As a student, E never equaled … Continue reading Art + Science: Why Video Marketing Works
