Maybe, but first let’s define what it is. Barry Levine on July 14, 2017 It wouldn’t be difficult to assume that People-Based Marketing (PBM) is taking over. Ad tech firm Sonobi, for instance, recently announced a PBM consortium of more than a hundred major publishers, representing over 150 million users. Last year, Time Inc. … Continue reading Will People-Based Marketing take over?
Bill Achola — July 13, 2017 Follow @billachola — July 13, 2017 mmdexe / Pixabay When you hear about getting featured on CNN, you’d probably think it’s a big deal. After all, it’s one of the most renowned television news channels not only in the United States, but also throughout the world. Based on that … Continue reading Why Startups Should Aim to Get Featured on CNN
Danielle Wiley — July 12, 2017 Follow @swaygroup — July 12, 2017 By now we all know that traditional marketing channels have seen better days and that the consumer decision process is beginning online. But even the digital landscape as we know it is shifting. Let’s take the millennial generation, for example. They’re not just … Continue reading Shopper Marketing’s Secret Weapon
Stacey Rudolph — June 23, 2017 — June 23, 2017 Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a daily basis. This is what is known as cross-device consumption. According to Marketing Land, the typical consumer now … Continue reading Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]
Sam Kahn — June 5, 2017 — June 5, 2017 Email remains a go-to channel for consumers. More than 205 billion emails are sent daily and this figure is expected to reach 246 billion daily emails by 2019. Brands are getting more sophisticated in their use of email marketing. In Adestra’s 2017 email marketing report, … Continue reading Email Marketing Trends and Strategy 2017
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection. Jim Yu on May 31, 2017 The Marketing Technology Landscape has now reached nearly 5,000 vendors, with options to suit a wide … Continue reading 3 ways to ensure your marketing technology stacks up
Even marketing isn’t immune to Moore’s Law. Columnist Brian Massey explains how Moore’s Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before. Brian Massey on May 19, 2017 In 2003, I wrote my first analytics package. I had the same problem all marketers had: … Continue reading The effect of Moore’s Law on behavioral marketing
Andy Beohar — May 19, 2017 Follow @sevenatomsbuzz— May 19, 2017 If you own or manage an ecommerce company, you’re probably aware that the competition is pretty fierce, which is why strategic and aggressive marketing is crucial to stay afloat. Unfortunately, most of the basic ecommerce marketing tactics take a lot of time to learn … Continue reading 7 Reasons to Hire an Ecommerce Marketing Agency
Gretchen Gordon — May 2, 2017 Follow @BraveheartSales— May 2, 2017 It has been said that you can’t teach an old dog new tricks. As this axiom relates to salespeople, it is sometimes true and sometimes untrue. The outcome can be determined by which category the salesperson falls into. In other words, in which kind … Continue reading Teaching Old Dogs New Tricks
Bryan Caplan — April 23, 2017 — April 23, 2017 You built your small business from nothing. What once was just a simple idea is now a full-fledged, revenue-generating machine. When you started, you did it all. Sending out sales emails one-by-one, keeping track of customer information on a collage of post-its, and racing between … Continue reading Is It Time to Outsource Marketing at Your Business? Here’s How to Be Sure
