Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on December 18, 2017 E-commerce marketers had a lot to be thankful for this year. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars — long after the Christmas lights dim
Aleah Taboclaon — November 29, 2017 Follow @aleahphils — November 29, 2017 The goal of every entrepreneur like you in the e-commerce market is to manage your budget, most especially in website promotion, and gain generous profits with the least expense. After all, no matter how great your product or services might be, if your … Continue reading 7 Steps To Promote Your Website for Less (Or Even For FREE!)
Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. Dianna Huff on November 21, 2017 “Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my … Continue reading Why consistent marketing can pay big results for small industrial manufacturers
Young Entrepreneur Council — November 12, 2017 Follow @YEC — November 12, 2017 What’s one way you can improve your cold outreach strategy? 1. Write More Inclusive Emails I’ve watched more than one cold outreach email fail because a marketer has misgendered a prospect: No matter how good your offer is, getting some facet of … Continue reading 13 Ways You Can Improve Your Cold Outreach Strategies
Charles Nadler — November 2, 2017 Follow @charlieanadler qimono / Pixabay If the mere thought of overhauling your marketing strategy gives you anxiety, I get it. It’s time-consuming. There’s a lot of hard work involved. And, of course, there’s always the risk that the new strategy will sink your business, decimate the lives … Continue reading 4 Things to Consider When Changing Your Marketing Strategy
From single cells to multichannel marketing. In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that … Continue reading The evolution of phone marketing
Charles Nadler — November 2, 2017 Follow @charlieanadler — November 2, 2017 qimono / Pixabay If the mere thought of overhauling your marketing strategy gives you anxiety, I get it. It’s time-consuming. There’s a lot of hard work involved. And, of course, there’s always the risk that the new strategy will sink your business, decimate … Continue reading 4 Things to Consider When Changing Your Marketing Strategy
People-based Marketing: Everything Old is New Again by Justin Schuster , October 30, 2017 On the surface, people-based marketing appears to be a relatively recent innovation. The term was coined by Facebook in 2014 to describe how CRM data could be matched to Facebook accounts for targeting. Now the term has grown to encompass both … Continue reading People-based Marketing: Everything Old is New Again
Ryan Scott — October 27, 2017 Follow @causecast — October 27, 2017 MichaelWuensch / Pixabay Something truly disruptive has been emerging in the world of social impact: the rise of digital currencies and blockchain technology as tools for accelerating change. As cryptocurrencies gain favor with entrepreneurs, governments, businesses and consumers, their potential use cases for … Continue reading Initial Coin Offerings Can Issue Social Change, Too
By Adam Beeson October 26th, 2017 You have given time, effort, and money in hopes of making your business solution flawless. Your product has the perfect marketing strategy and a flawless sales pitch. Your service providers are well-trained, consistent, yet personable, and excited about making a difference for a company. Your company’s future is … Continue reading Naked Marketing: Reviews Show The Emperor’s Clothes
