Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards. Barry Levine on June 22, 2016 PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first … Continue reading PebblePost’s updated platform makes direct mail more like digital ads
To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016 An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization. Barry Levine on June 8, 2016 Segment (formerly Segment.io) acts as a kind of data switchboard for brands. It takes data from sites, apps and various … Continue reading Segment adds automatic data collection for mobile apps
The range of use cases for location is broader than most marketers recognize. Greg Sterling on June 1, 2016 Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year, and most mobile users don’t want push notifications from even their favorite brands. The fix … Continue reading Localytics pushes Places notifications as key to personalization, mobile engagement
by Andre W. Klein May 21, 2016 Follow @akleines2May 21, 2016 Why is this important for you to know early on? Well, every single time I mentioned to certain marketers that there is a way to tap into 22,700,000 users; their first thought would be to start “spamming” every user. Well, not only will it … Continue reading Meetup Marketing – Do’s and Don’ts with Meetup Marketing
by Andre W. Klein May 20, 2016 Follow @akleines2May 20, 2016 Meetup Tweak# 1: ONE Deadly Mistake People Make on Meetup. Leads are the keys to building a successful business on the Internet. This is the reason WHY many people utilize Meetup as a way to build bonded relationships with their audiences. This is especially … Continue reading 8 Meetup Tweaks You Should Know
VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools. Barry Levine on April 12, 2016 Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs … Continue reading Social management system Hootsuite adds new APIs to open up its platform
by Loren Bors April 6, 2016April 6, 2016 Can a Data Management Platform (DMP) Accelerate Your Digital Marketing? E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more commercial traffic moves online and more of that online … Continue reading How a DMP Can Transform Your Customer-Centric Marketing
by Scott Cain March 31, 2016 Follow @wscainMarch 31, 2016 In the world of online marketing, experts have many factors to consider in order to make sure their webpages are showing up as results on search engines. Search Engine Optimization, or SEO, is the overall term employed for the act of getting your pages recognized … Continue reading RankBrain Explained, and How It Affects Marketing
by Laurie Sullivan @lauriesullivan, (January 27, 2016), 1:39 PM The Interactive Advertising Bureau pegs Russia’s online advertising marketing at about $2 billion in 2016 compared with $50 billion in the United States, according to Boris Omelnitskiy, president of the IAB in Russia. Omelnitskiy told Search Marketing Daily during the IAB Leadership Meeting in Palm Desert, … Continue reading IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
