Visionary marketers are challenging, risk-taking, determined and receptive and these are all traits that can be nurtured and developed. Here, learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brands’ success. Businesses look towards their marketing teams for the most innovative, creative and, above all, visionary thinkers to … Continue reading How to be a visionary marketer
Category Archives: Marketing Guide
Top 3 Tips for Effective Email Marketing
For many, the concept of effective email marketing is passé. The reason for the same is the growing phenomenon of social media and spam emails. Today, spam doesn’t only refer to countless number of unsolicited mails that bombard the inbox. In fact, it also includes the ones users don’t want to see or read. No … Continue reading Top 3 Tips for Effective Email Marketing
Using Enewsletters to Drive Customer Behavior
By Craig Fitzgerald Monthly e-newsletters are an effective content marketing tactic, used by more than two thirds of marketers to distribute and share engaging content with their customers and prospects (according to the results of IMN’s Second Annual Content Marketing survey). In fact, 42% of marketers cited newsletters as their most effective content marketing vehicle. … Continue reading Using Enewsletters to Drive Customer Behavior
Looking into digital marketing
ADVERTISING students from The One Academy were in for an informative experience when they attended “The Best of Global Digital Marketing” seminar at Technology Park Malaysia, Kuala Lumpur. The seminar featured advertising and digital marketing experts from around the world such as Epica Awards jury coordinator and author Mark Tungate, Achtung! founder and creative director … Continue reading Looking into digital marketing
ChannelAdvisor launch 2014 Spring release
ChannelAdvisor have released details of the improvements that they will be making to their multichannel ecommerce platform as part of their spring 2014 update. As they note on the page, here’s the crux of the update: “Smarter Digital Marketing: We’ve calmed the chaos of managing disparate online advertising programs, bringing paid search, product listing ads, … Continue reading ChannelAdvisor launch 2014 Spring release
Some Tips for Effective Mobile Marketing
More than two thirds of the world’s population has a mobile subscription. The mobile marketing is getting bigger, it will becoming an important channel for businesses to reach customers. How to use mobile marketing effectively? Create a mobile web easy- to- view, easy- to- use. Nowadays the number of smart phones owner are on the … Continue reading Some Tips for Effective Mobile Marketing
Six content marketing tips for small and midmarket businesses
Storytelling is at the heart of a good content marketing strategy. Photo: Rachelle Roberts What exactly should content marketing mean to a small or mid-market business? By content marketing, I don’t mean social media. Social media, like Twitter, Facebook or LinkedIn, is important, but it is just a channel. It’s what you put into those … Continue reading Six content marketing tips for small and midmarket businesses
Creating Great Experiences Online and Offline
Maggie Lang, Kimpton Hotels: Creating Great Experiences Online and Off Email this Article Print This Article As lead analyst on the recently released Social Customer Engagement Index from Social Media Today, one of the key findings was that 81% of the 1,200 people surveyed said their companies social customer service strategy was aligned with the … Continue reading Creating Great Experiences Online and Offline
Promote your business – and all it will cost is your time
AS small businesses, we tend to spend too much money but not enough time on marketing. We all need to ensure that we have an effective online presence through our websites and social media accounts, but this doesn’t mean we should forget some of the more traditional “free” ways of promoting our businesses. Here are … Continue reading Promote your business – and all it will cost is your time
Marketing Automation Best Practices
It’s no secret that the popularity of marketing automation has been growing. Once thought the exclusive domain of larger than life firms, the marketing strategy and software has become increasingly accessible to smaller firms. But what exactly is Marketing Automation? Marketing Automation in a Nutshell In short, it allows marketers to build a user profile … Continue reading Marketing Automation Best Practices
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