By Sarah Goodall, Published November 1, 2014 Last week I presented my views on digital marketing at the B2B Marketing Conference in London – you can view the presentation on Slideshare here. I’ve spent 18+ years marketing in the B2B tech industry in all kinds of companies. Small and large. Software and hardware. I’m a … Continue reading Message To B2B Marketers: Go Digital Or Go Home
By Ardath Albee, Published November 1, 2014 I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, “the funnel is more like a pinball machine, with leads bouncing everywhere.” Anyway it got me to thinking about one of the big concepts … Continue reading The B2B Funnel Is More Like A Pinball Machine
By Alex Charalambous, Published October 31, 2014 Design plays an instrumental role in driving business success. But it’s often difficult for marketing managers to convince C-Suite leadership of the importance of good design. Design is an investment in innovative thinking—branding and communication that creates value through competitive advantage, customer trust and market share—ultimately increasing profitability. … Continue reading Great Design: An Expense or Investment?
How effective is your SEO partner? Today on Search Engine Land, contributor Neil Patel shares his thoughts on how to tell the good from the bad. Neil Patel on October 30, 2014 These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have … Continue reading When To Fire Your SEO Agency
by Gord Hotchkiss, October 29, 2014 Last week I wrote what should have been an open and shut column, looking at why SEO never really lived up to the potential of its business opportunity. Then my friend Scott Brinker had to respond with this comment: “Seems like Google has long been focused on making SEO … Continue reading The Virtuous Cycle And The End Of Arm’s-Length Marketing
By Steve Turley, Published October 30, 2014 It is great to have an accurate diagnostic tool that will effectively tell you what is wrong with your Demand Gen programs. However, diagnosis is not very helpful if you do not have a treatment plan to solve the problem. The good news is, no matter the diagnosis, … Continue reading Three Ways to Use your Demand Funnel Part 2. Get your Leads Moving Again.
By Angela Vuona, Published October 30, 2014 Should you nurture your email subscribers with monthly newsletters or digests? Are dedicated emails about a new whitepaper coming available or upcoming tradeshow a better use of time for optimizing your sales and marketing funnel? Both are valid questions to consider as a marketer, and once you have … Continue reading How to Write Emails that Make Your Marketing Team Shine
By Rohit Srivastav, Published October 29, 2014 Just to give you a perspective, according to a UN report, people in India have access to a mobile phone more than they have access to toilets. Translate this to the global scenario and wonder in amazement. Mobile phones have given us the opportunity to communicate at the … Continue reading SMS Marketing: Old, but Still Gold!
By Cody Goolsby, Published October 29, 2014 Your business is an intricate engine with hundreds of moving parts. These parts need to keep running smoothly to expect any kind of business growth. For the sake of these moving parts, marketing tends to be thrown by the wayside. It’s more important to keep these parts moving … Continue reading 3 Good Reasons To Outsource Your Marketing
By Liz Papagni, Published October 29, 2014 Hashtags are probably nothing new to you, especially if you’ve been using social media for marketing in any way. If you don’t have a serious strategy for branding with hashtags in place, however, you might not get any benefits. Why would you bother with hashtagged phrases if … Continue reading Branding With Hashtags: Making Sense Of The Conundrum
