The partners say that linking Twitter’s stream of public data with IBM’s data crunching and consulting expertise will help businesses make better strategic decisions. Martin Beck on October 29, 2014 Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s real-time data about consumer preferences with … Continue reading Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises
Category Archives: Marketing Guide
Spooky Marketing Mistakes Local Businesses Should Avoid
By Amy Neeley, Published October 29, 2014 Halloween is right around the corner! While the sights and sounds of this season might have your imagination running wild with spooky thoughts, real frights like marketing mistakes that cost you customers might be hiding in plain sight. Take a look at some of the marketing mistakes that … Continue reading Spooky Marketing Mistakes Local Businesses Should Avoid
What The Growth Of Inside Sales Means To B2B Marketers
By Ruth Stevens, Published October 29, 2014 I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that … Continue reading What The Growth Of Inside Sales Means To B2B Marketers
Build a Marketing Strategy Before You Start Building Your Product
By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product
11 Remarkable Guides to Marketing, Search, and Life
By Tom Pick, Published October 26, 2014 In addition to providing original content for marketing and PR professionals, this blog frequently highlights “best of” content across a variety of topic areas including search engine optimization (SEO), social media marketing, social PR, and web presence optimization (WPO)—the discipline that ties together these areas plus online advertising … Continue reading 11 Remarkable Guides to Marketing, Search, and Life
Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014 Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
Insight from Nielsen Shows Print Marketing As Far From Dead
By Abbe Miller, Published October 26, 2014 It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are handfuls of social channels to manage, various types of devices to consider and an ever-winding path to purchase to follow. These various touch points were the focus of … Continue reading Insight from Nielsen Shows Print Marketing As Far From Dead
Google Trusted Stores Is Now HTTPS Compatible
Merchants can display the Google Trusted Stores badge on secure pages. Ginny Marvin on October 24, 2014 Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its e-commerce verification program that … Continue reading Google Trusted Stores Is Now HTTPS Compatible
What Is Cause Marketing?
By Amanda Clark, Published October 25, 2014 Newsflash: Content marketing isn’t just for for-profit companies. In fact, Grammar Chic has previously blogged about the different ways in which charities and philanthropic organizations can make use of social media, inbound, and content marketing techniques. What you might not know is that there is actually an entirely … Continue reading What Is Cause Marketing?
Your Complete Guide for Engaging Brands, Reps and Bloggers
By Gina Badalaty, Published October 25, 2014 Now that you’re blogging, it’s time to get professional about your networking. There are a multitude of opportunities to connect with like-minded bloggers, brands that fit your niche and products that suite your audience. This guide will tell you all the things you need to know to get … Continue reading Your Complete Guide for Engaging Brands, Reps and Bloggers
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