By Steve Turley, Published November 6, 2014 Have you ever heard the phrase: “You made your own bed, now you have to lie in it?” This is the perfect example. As marketing seeks to become smarter and evaluate leads quantitatively, the initial impact to the lead pipeline is going to be a sudden drop in … Continue reading Sales Thinks Your Leads Stink (Part 2): We Need More Leads. You Can Fix That!
By Chris Foss, Published November 5, 2014 When it comes to online marketing, the sky is the limit. We’re talking: SEO / SEM PPC / Ad management Social media Email marketing Content marketing In-bound marketing Influencers Brand penetration Integrated marketing …[insert tomorrow’s marketing buzzword here!] At the end of the day, however, online marketing efforts … Continue reading Do Not Start Marketing Until You Answer These Questions
By Brent Pohlman, Published November 4, 2014 This particular phrase will be the focus for my marketing initiatives as we get closer to 2015. If different marketing channels are going to come together for the company I work for, I really need to keep this idea at the core of my strategy. People are finding … Continue reading Building a Customer Experience
In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
By Tony Zambito, Published November 4, 201 Many of us have heard of the term tunnel vision. It is usually described or defined as follows: The tendency to focus exclusively on a single or limited goal or point of view. We have seen extreme points of views in every walk of life. From politics to … Continue reading The Danger Of A Single View Of Buyers
Jared Lynch November 4, 2014 The ABC has increased the amount it spends on advertising by 40 per cent as its total marketing budget swells to more than $11 million. The national broadcaster – which criticised government funding cuts in its annual report – spent $2.76 million on advertising in the 12 months to … Continue reading ABC’s $2.76 million advertising binge
By Becky Tumidolsky, Published November 2, 2014 Do you believe content writing can be delegated to just about anyone? If so, here’s a disturbing vision that might just scare you straight. A weak, wandering narrative. Sentences and paragraphs that don’t flow logically or stylistically. Incomprehensible bloat. Ideas randomly introduced. Awkward or missing transitions. Tangents that … Continue reading The Perils Of Writing Poorly: 5 Ways To Kill Your Audience
By Dan Shewan, Published November 2, 2014 If you’re a marketer working in a highly specialized industry, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being … Continue reading Niche Marketing: 7 Ways To Get It Right
By Arik Hanson, Published November 2, 2014 I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes … Continue reading Do You Need A Separate Visual Tone For Your Brand Online?
By Patrick Orr, Published November 1, 2014 As marketers, we tend to measure our brand through the eyes of our customers, then model our culture after their vision. This is a backwards approach to brand building that strays brand leaders down a winding path of chasing the next sale and pandering to every … Continue reading Be True To Yourself: Three Ingredients For Growing A Great Brand
