Sales and marketing don’t have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can learn from sales to benefit the whole organization. Steve Olenski on August 31, 2015 In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word … Continue reading 4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective
Trisha WinterAugust 27, 2015 As a CMO, I am hunted. With over 1,800 marketing technologies vying for my business, I get a barrage of phone calls and emails from eager business development reps trying to get me to consider their offering. So how do I manage? I delete all emails from anyone I don’t know … Continue reading How to Break Through to the C-Suite
Tim MatthewsAugust 27, 2015 How many leads do you need, exactly? Don’t know? It all starts with the funnel model. If you are in a startup and your product is ready to sell, you need to model your sales process to understand how much to invest in your sales team and marketing budget. The model … Continue reading Startup Marketing Essentials: #5 How To Build A Funnel Model
There’s no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it’s time for marketers to stop the deluge and instead raise the creative bar. Patrick Armitage on August 25, 2015 So many messages. So many tweets. So many blogs. So many Instas. So little time. It’s hard times out … Continue reading Stop Our Exclamation Point Addiction!
If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015 Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell
Bonnie HarrisAugust 24, 2015 You don’t need lots of money to create an effective marketing campaign. There are many ways you can do marketing without breaking your bank. Here are several cost-effective methods of marketing for your small business. 1. Use smart advertising Big businesses create their advertisements so that their names can be more … Continue reading 7 Marketing Tips For Small Businesses
By Andrei Petrik August 24th, 2015 If you’re in charge of marketing at a small or a medium sized company, you have enough on your plate to work on, and troubleshooting your website shouldn’t be one of them. That’s why you need to build your website on a platform that allows you to easily design … Continue reading A Marketer’s Guide To Choosing A WordPress Theme
Move over, data scientists. Columnist Paul Ford explains why engagement science is set to redefine the way marketers do business. Paul Ford on August 14, 2015 There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement scientist” is seen as an evolution … Continue reading Marketing Teams Will Soon Include “Engagement Scientists”
Martha SpelmanAugust 4, 2015 It used to be, we’d go in search of news and knowledge. We bought newspapers, watched the news, asked questions, rented books. Now, the news comes to us. We really don’t have to go looking for it — relevant information shows up on our mobile screen or in our inbox. And … Continue reading Are You Showing Up?
Sean Hargrave, August 3, 2015 Sometimes marketers can ask far too many questions and become far too involved in the nitty gritty when it comes to research. The latest GfK figures are a case in point. There’s nothing wrong with asking the UK public how they feel about the economy, but drawing too many conclusions from … Continue reading Time For Market Researchers To Live In The Real World?
