A disaggregated marketing strategy can help you target different types of groups, potentially increasing sales. But columnist Andy Lombard believes that in order to fully take advantage of it, we need new collaborative technologies. Andy Lombard on September 9, 2015 There was a time when an agency would do everything for its clients. We’re talking … Continue reading Disaggregation And The Rise In Collaborative Marketing
Matthew BoleySeptember 8, 2015 A Great Straight To The Point SEO Guide In 2015 This guide isn’t going to be like a lot of other guides you read. This guide is going to cut to the chase and acknowledge what is working, what’s not working, and what you should stay away from that may work … Continue reading The 2015 Guide To Marketing
Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels. Sanjay Dholakia on September 8, 2015 One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular … Continue reading A New Definition For Marketing: Lessons From MyFitnessPal
John W HayesSeptember 4, 2015 I had a bad day last Wednesday. Everything I touched seemed to go wrong. You name it: From creative blocks to technology meltdowns, I seemed to struggle with absolutely everything. The day just seemed to go from bad to worse, culminating in a less–than–stellar webinar performance when my audio went down … Continue reading Optimism: The Marketer’s Greatest Asset
Listings managed by the moving company received Reputation Warning alerts after Yelp discovered customers were being pressured to write positive reviews. Amy Gesenhues on September 4, 2015 To further its Consumer Protection Initiative, Yelp reports that it has issued Reputation Warnings on more than 100 listings connected to Movers Alliance. It’s a group that, according … Continue reading Yelp Fights Businesses Manipulating Online Reviews With Reputation Warning Alerts
Gerry Roston September 4, 2015 TechTown Detroit—in partnership with Bizdom, Invest Detroit, the Detroit Creative Corridor Center, the Henry Ford Innovation Institute, NextEnergy, and Techstars Mobility—recently ran the 2015 DTX Launch Detroit program, a 10-week summer accelerator for college students and recent graduates aspiring to launch a technology startup. This year’s cohort comprised 11 teams, with … Continue reading DTX Launch Teaches Young Grads Entrepreneurial Skills
Brandon RedlingerSeptember 4, 2015 Sales and marketing teams have become more and more aligned in recent years, especially in B2B organizations. History may show a past of battles, resulting in scars and wounds between the two departments, but it’s imperative that they now work together. Marketing must support sales, and sales must support marketing. Sales … Continue reading How To Get What You Need From Your Marketing Team
If you want maximize the return from your marketing programs, attribution is a no-brainer. Columnist Eric Dezendorf has some tips on how to become attribution-ready. Eric Dezendorf on September 2, 2015 How do I get the most out of my marketing programs? This question has plagued marketers for decades. In the digital age we’re currently … Continue reading Are You Attribution-Ready?
A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work together and why it will result in a better customer experience. Erik Bratt on September 2, 2015 Do your marketing vendors play well with each other? If they were on a playground together, … Continue reading Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
As the marketing industry continues to shift, marketers need to connect the data dots and learn how to integrate their martech and adtech, advises columnist Scott Vaughan. Scott Vaughan on August 31, 2015 Marketing data is flowing all over the place these days. Research from Teradata this year shows that 78 percent of marketers now use data … Continue reading Headache Or Opportunity? The Profusion Of Marketing Data
