Aya TsurutaAugust 1, 2015 There’s a reason you don’t see Skittles in the Wholefoods checkout line or Prada bags at Walmart. Suppliers need to choose their retailers strategically, and vice versa. A strong supplier-retailer relationship could lead to a road of long-term success and more efficient practices. Today, retailers and suppliers are becoming increasingly collaborative … Continue reading A Checklist for Choosing the Right Retailer
Salma JafriJuly 28, 2015 I’ve always been fascinated by how much of a role everyday psychology plays in marketing. There are so many cool ways to apply basic human behaviour to become a better marketer, and today I want to share one super-cool technique with you! It’s called the “principle of reciprocity” and psychologists believe … Continue reading How to Get What you Want – the Principle of Reciprocity
Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams. Jim Williams on July 27, 2015 Everywhere we turn, it seems that automation, software and “over-metricizing” are suffocating our profession. In the endless quest for leads and conversions, we’ve relegated ourselves to growth … Continue reading Have Marketers Forgotten What It’s Like To Be Human?
Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance. Paul Roetzer on July 22, 2015 Photo by Flickr user Grant Neufeld Marketers are increasingly reliant on technology solutions to plan, create, manage, automate and monitor campaigns. A strong marketing technology foundation in your business can help optimize productivity, maximize … Continue reading 10 Questions To Guide Your Marketing Technology Strategy
Creativity and technology don’t need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results. Mary Wallace on July 21, 2015 My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now … Continue reading Technology And Creativity Must Play Nice Together In The Marketing Sandbox
Call tracking software can help businesses of all sizes connect online and offline marketing efforts, but it has a few risks, too. Claire Schoen on July 20, 2015 Call analytics software measures and manages the inbound phone channel (including both landlines and mobile phones), from initially assigning call tracking numbers to measuring, monitoring, analyzing and … Continue reading Martech Landscape: What is Call Analytics & Tracking Software?
Columnist Neil Patel explains what steps you should be taking over the next year to adapt to a quickly evolving marketing landscape. Neil Patel on July 14, 2015 At the beginning of each new year, you see a bunch of articles on marketing “trends” for the upcoming year — things that are supposedly changing that you … Continue reading 6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months
Jeff JulianJuly 10, 2015 I love meetings. Yeah, I said it, I love meetings. Why you might ask? Because I truly value the input and insights of the roles I am not in. I love knowing the big picture, where we currently are, and where we are going. I love to hear new ideas and … Continue reading 8 Effective Meetings for Agile Marketing Teams
Priya Florence ShahJuly 6, 2015 Do you own a local small business, such as a retail store, hotel, or restaurant? Would you like internet marketing tips that are tailored specifically to local businesses? In this article, we cover six internet marketing ideas to get new customers and clients for your local small business. Some of … Continue reading 6 Internet Marketing Ideas For Your Local Small Business
Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed. Martin Beck on July 1, 2015 Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox Sports and Funny or … Continue reading Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos”
