Marketers put a lot of time and energy into determining which channel gets credit for a conversion — but contributor Soren Ryherd believes that this approach is missing the point. Soren Ryherd on September 30, 2015 The conversation about attribution is all wrong. Even the name “attribution” conveys the wrong meaning. Much of the attribution discussion — … Continue reading Attribution Should Be About Contribution Chains Rather Than Awarding Credit
Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching consumers across platforms in the travel industry. Josh Manion on October 2, 2015 Is it truly possible that US retailers miss the chance to bring in 10 percent more revenue because they are fumbling omni-channel marketing efforts? For a … Continue reading How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster
Laurie Sullivan @lauriesullivan, September 30, 2015 As Presidential candidates gear up with targeted advertising and marketing messages, which ones are doing the best job of reaching the correct audience? A survey conducted online in the United States by Harris Poll, on behalf of cloud marketing software company Emarsys, suggests that 37% think Donald Trump is … Continue reading Which Presidential Candidates Do The Best Advertising, Marketing?
Sarah GoodallSeptember 30, 2015 Daughter #1: Mummy, are you my best friend? Daughter #2: No, she’s my best friend Daughter #1: No, Mummy is MY best friend Me: Kids, I’m your Mummy! This is the conversation that frequently happens in the back of my car to and from the nursery. For some strange reason my … Continue reading HR & Marketing: Best Friends for Brand Advocacy & Customer Experience
Jess HallSeptember 29, 2015 If you haven’t seen Nathan for You on Comedy Central, now is a great time to get caught up on seasons 1 and 2 before season 3 premieres on October 15th. Nathan Fielder, the comedian behind the mockumentary-style show, tells us that he graduated from one of Canada’s top business schools … Continue reading 7 Practical Business Tips We Learned From Comedy Central’s “Nathan for You”
Three months after launch, Pinterest and some merchants say about 90% of those using the e-commerce feature are new customers. Martin Beck on September 25, 2015 Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants we spoke with are promising. And … Continue reading Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition
A first-hand look at the ecosystem swirling around bot traffic. Ginny Marvin on September 24, 2015 Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital traffic across the Web. It’s a juicy story worth reading, with details about why the advertiser’s dream of being … Continue reading Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic
Are you suffering from a need to be everywhere on social media? Columnist Quinn Whissen has a prescription for how to prevent or cure the symptoms. Quinn Whissen on September 23, 2015 Whether you’re an entrepreneur, business owner, content marketer, any or none of the above, you will eventually be faced with a very serious … Continue reading The Social Media Shiny Object Syndrome
Don’t be stuck with an outdated marketing model. Columnist Andrew Ruegger explains why marketers need to embrace a “blueshift” and take advantage of the new tools of today. Andrew Ruegger on September 16, 2015 In marketing, as in most business sectors, things are moving at an increasingly fast rate, and as racing legend Mario Andretti … Continue reading Get Ready For A “Blueshift” In Marketing
How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can’t ignore when it comes to a strong foundation. Travis Wright on September 10, 2015 Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is critical to its … Continue reading Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack
