Wendy Bryant-BeswickNovember 6, 2015 As we head into 2016, I asked several marketing leaders to tell me what they think will be important for small businesses to consider as they’re planning marketing, sales and their overall distribution strategies. From my point of view, now more than ever is the time for small businesses to embrace … Continue reading Business Marketing: What’s Next in 2016?
Category Archives: Marketing Guide
Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’
by Jon Goynshor, (November 02, 2015) As I recently read a bedtime story to my daughter, I was struck at how a children’s book and my day job could collide. It occurred to me that this story encompassed the hallmarks of multicultural marketing at its best. The book, Same, Same but Different by Jenny Sue … Continue reading Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’
The Promise of [True] Cross-Channel Marketing Attribution
by Shani Rosenfelder, October 28, 2015 Getting “the right message, to the right user, at the right place, for the right price” is a line you hear all too often in data-driven marketing. This depiction, however, is often far from reality. Can it ever become true? I believe so. Before we discuss the future, … Continue reading The Promise of [True] Cross-Channel Marketing Attribution
Ambassador Helps Companies Manage Word-of-Mouth Marketing Online
Sarah Schmid October 28, 2015 Royal Oak, MI-based Ambassador came into being the way startups sometimes do—after its founder grew disillusioned with practicing law and took up full-time entrepreneurship instead. “I grew up in Southeast Michigan and went to law school in Chicago,” Ambassador CEO Jeff Epstein says. “I stumbled into affiliate marketing through online poker … Continue reading Ambassador Helps Companies Manage Word-of-Mouth Marketing Online
Season of the Seasoned: How Courting Age and Experience Can Be an MSP’s Secret Weapon
Len AprilOctober 27, 2015 Diversity matters, in all its varied splendor We talk about diversity a great deal in our posts. There’s a good reason for that. Diversity matters. Diverse perspectives and unique cultural insights fuel innovation, collaboration, thought leadership and even business development. Talent who fall outside a majority group are more apt to … Continue reading Season of the Seasoned: How Courting Age and Experience Can Be an MSP’s Secret Weapon
The Procrastinator’s Guide to Winning Holiday 2015
Brett BairOctober 20, 2015 After many years of working for (and with) ecommerce clients, I’ve gotten used to the fact that holiday ecommerce plans are sometimes pulled together at the last minute. The shelves are stocked and the media has been bought, but the final plan of attack in the online realm often happens a … Continue reading The Procrastinator’s Guide to Winning Holiday 2015
Recognizing And Coping With Exponential Change In Marketing
So long, Facebook and Google? Not any time soon. But columnist David Rodnitzky believes marketers need to recognize how rapidly change happens in our industry and find a balance between what works today and what may come tomorrow. David Rodnitzky on October 20, 2015 Who could have predicted, 10 years ago, that self-driving cars would … Continue reading Recognizing And Coping With Exponential Change In Marketing
Startup Marketing Essentials: #10 Creating a Sales Playbook
Tim MatthewsOctober 19, 2015 You have released product and are selling it. You want to scale the sales team to really start taking off. How do you make sure all the new guys know how to sell your product. The answer is a sales playbook. A cookie-cutter approach to selling that will work every time. … Continue reading Startup Marketing Essentials: #10 Creating a Sales Playbook
Marquette’s New Seed Fund Underscores Entrepreneurship Push
Jeff Buchanan October 16, 2015 Only time will tell if Mike Lovell can help turn Marquette University into an engine for entrepreneurship, but he certainly hasn’t been resting on his laurels. When Lovell was introduced as Marquette’s new president in September 2014, he unveiled a $ 5 million “Strategic Innovation Fund” to invest in entrepreneurial initiatives … Continue reading Marquette’s New Seed Fund Underscores Entrepreneurship Push
How To Execute Account-Based Marketing At Scale
Are you getting the most out of your Account-Based Marketing campaign? Columnist Peter Isaacson outlines some key steps B2B marketers can take to help your ABM strategy reach its full potential. Peter Isaacson on October 1, 2015 It used to be that Account-Based Marketing (ABM) was an analog tactic and could really only be executed … Continue reading How To Execute Account-Based Marketing At Scale
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