by Laura ColeOctober 8, 2016 If you were to believe everything that you read in the media, it would be tempting to believe that the global manufacturing sector is in a perpetual state of decline. The popular press often creates a negative and distorted view of the marketplace, however, and one which tends to be … Continue reading From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade
Category Archives: Marketing Guide
Paid search vs. paid social: how to design the ideal marketing mix
Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts. AJ Wilcox on October 6, 2016 Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, … Continue reading Paid search vs. paid social: how to design the ideal marketing mix
So you want to build a #martech marketing stack?
How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session. Matt McGee on October 6, 2016 As the martech landscape continues to grow, marketing companies of all sizes are learning the value of building a great marketing stack. But … Continue reading So you want to build a #martech marketing stack?
Google, Facebook Become Focus Of Holiday Digital Campaigns (DD)
by Laurie Sullivan@lauriesullivan, October 5, 2016 Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing, with most focusing on social and search running on Facebook and Google, according to survey findings released Wednesday. While 82% of the companies participating in the survey have separate budgets for search and social … Continue reading Google, Facebook Become Focus Of Holiday Digital Campaigns (DD)
What you didn’t know about recent Quality Score changes
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score. Frederick Vallaeys on October 3, 2016 Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While ad rank … Continue reading What you didn’t know about recent Quality Score changes
The 4.3 Billion User Marketplace You Can’t Afford to Ignore
by John Nemo Follow @JohnNemoPRSeptember 28, 2016 Often misused, forgotten or flat out ignored, this online marketing method remains one of the most effective ways to sell your products and services. Ray Tomlinson was onto something big back in 1972. No, it wasn’t uncovering Watergate or watching a new movie called The Godfather. Rather, Tomlinson … Continue reading The 4.3 Billion User Marketplace You Can’t Afford to Ignore
Developer marketing and the myth of the Rosetta Stone
Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them. Josh Aberant on September 28, 2016 It’s easy to caricature the relationship between marketers and developers as something like, “marketers are from Mars, developers are from Venus,” where … Continue reading Developer marketing and the myth of the Rosetta Stone
With brains like Einstein’s, who needs marketers?
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do. Barry Levine on September 26, 2016 Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide layer of artificial intelligence. While … Continue reading With brains like Einstein’s, who needs marketers?
Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
by Tobi Elkin@tobielkin, September 21, 2016 While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent and pervasive functional silos are preventing them from making the most of data. The IAB (Interactive Advertising Bureau) Data Center of Excellence and DMA (Direct … Continue reading Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
The Pressure to Present Results
by Eric V. HoltzclawSeptember 25, 2016 ROI, KPI, quarterly reports, annual plans. Tired of it all? I hear you. Quantifying results for marketing initiatives is a tall order, because traditionally pinpointing marketing results is much more challenging than showing off results elsewhere in the company, like sales or IT departments. When Leapfrog Marketing Institute’s CMO … Continue reading The Pressure to Present Results
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