Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain’s biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 22, 2016 Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of … Continue reading “Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again. Barry Levine on September 22, 2016 From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to … Continue reading Forrester: Here are some ways marketers can adapt to messaging apps
Contributor Steve Olenski believes interest targeting could be the way forward for brands, allowing for more control and communication with key audience members. Steve Olenski on September 22, 2016 Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible … Continue reading Is interest targeting the future of marketing?
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016 We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
by Dale Keipert Follow @360InteractiveSeptember 20, 2016 Every year businesses of every size and in every industry are wasting thousands of dollars by going forward with new web design and development projects. And, it’s not just money that is getting wasted. Countless hours of teams of people are being spent over months to get these … Continue reading Spend Your Money On What Will Fix The Problem
These tools allow marketers to keep up with their new job requirement: automated, intelligent and continuous interaction with customers. Barry Levine on September 19, 2016 In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers. One of the most common outlets for those conversations is the increasingly … Continue reading Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
How do you compete against the ‘big boys’ in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field. Kevin Lee on September 19, 2016 First, I’d like to thank Danny Sullivan, Pamela Parker and the Third Door Media team for giving me the … Continue reading Large marketers are winning in programmatic (Here’s what you can do to stop them)
by Chase Martin, September 14, 2016 Consumer interest in artificial intelligence-powered agents is high, but at least one agency executive says there might be more opportunity on the brand side. Nearly half (45%) of U.S. consumers currently use intelligent agents, such as Google’s Assistant, Apple’s Siri or Amazon’s Alexa, according to a new Forrester report. … Continue reading Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec (DD)
by Gord Hotchkiss, Featured Contributor, September 13, 2016 In the past few weeks, via the comments I’ve received on my two (1,2) columns looking at the possible future of media selection and targeting, it’s become apparent to me that we’re at a crisis point when it comes to advertising. I’ve been fortunate enough to have … Continue reading The Bermuda Triangle Of Advertising
by Paige DiPrete, Scott Gillum, September 12, 2016 Modern marketers are tech-crazy, constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have an overabundance of options. According to technologist Scott Brinker, the MarTech landscape is enormous, with 3,874 companies and growing … Continue reading Experience Clouds Loom Large On The Horizon
