The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales. James Green on October 31, 2016 Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that … Continue reading Strategies to maximize retail marketing efforts BEFORE holiday sales events
by Sean Hargrave, Staff Writer, October 27, 2016 Another day, another brand jumping on the IoT and chat bot bandwagon, or should I say artificial intelligence assistant? Marketers should learn the lesson that journalists have always known which always tells you what you need to know. It’s the moment in every Columbo episode when the … Continue reading How Can ‘Smart’ Marketers Be So Wrong About IoT And Chat Bots?
Ken Thoreson — October 29, 2016 Follow @/KenThoreson— October 29, 2016 An upcoming election . . . Roller-coaster days on Wall Street . . . Middle East issues . . . Competitors taking what appears to be drastic measures . . . There are many distractions. With that economic domino effect affecting us all as … Continue reading Sprint to the Finish — It’s That Time of Year…
The proliferation of consumer devices means marketers must find ways to account for an ever more complex buyer journey. Columnist Josh Manion details the steps along the road to gaining a true picture of you customer. Josh Manion on October 27, 2016 With the holidays rapidly approaching, marketers are busy finalizing plans to engage … Continue reading Does your marketing suffer from memory loss when customers switch devices?
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why. Brent Sleeper on October 27, 2016 It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business success. But the … Continue reading Brand X: Why customer experience is a cloud marketing must-have
by Wendy Davis@wendyndavis, October 18, 2016 The Federal Trade Commission recently alleged that contact lens retailer 1-800Contacts violated antitrust laws and engaged in an unfair business practice by preventing rivals from using its trademarks in search ads. Now the company is also facing two class-action complaints by consumers who say they overpaid for contact lenses … Continue reading 1-800Contacts Hit With Class-Action Complaints Over Search Ads
by Laurie Sullivan, Staff Writer @lauriesullivan, October 19, 2016 What’s a supershopper? Google defines this person as someone who always finds unique and cool holiday gifts. This requires research, and the willingness by the consumer to purchase from retailers or online stores they had not bought from before, which can become a little scary when … Continue reading A Google Guide To Supershoppers Searching For ‘Cool Gifts’
by Elena Prokopets Follow @elenatravelgramOctober 23, 2016 There is a myth out there. The myth outbound marketing is dead. It’s dead because no one wants to be disrupted anymore. We mute television commercials, ignore online pop-up ads, and we “spam” emails that try to market to us. Facebook users usually ignore those targeted ads that … Continue reading Why Outbound Marketing Still Works
by Joel Goldstein Follow @joelgoldsteinOctober 22, 2016 If you’re selling any type of product, you will most likely have to work with a marketing intermediary at some point. Marketing intermediaries are the middlemen who facilitate the transfer of products from the supplier all the way down to the customer. Depending on your distribution strategy, you … Continue reading Which Type of Marketing Intermediary Should You Work With?
by Melanie MulvihillOctober 22, 2016 Influencer marketing is a great and cost-effective way for brands to reach potential buyers. Influencers have a large audience reach and their audience actually trusts their messages. Advertisers also say that engagement is significantly higher when it comes from an influencer versus an advertisement. In fact, audiences are more skeptical … Continue reading Tips on Working with Social Influencers
