by Greg Peverill-Conti, Columnist, December 22, 2016 The recent election was full of useful lessons for marketers. I’m not talking about boring stuff like social media blah, blah, blah or advanced targeting blah, blah, blah. No, I’m talking about some big meta lessons: that truth and lies are the same, bombast is a great substitute … Continue reading The Ultimate 2017 Guide To Teen Marketing
Category Archives: Marketing Guide
Give These Three Areas Special Attention In 2017
by Aaron Baar, Staff Writer, December 20, 2016 The year is almost over, which means many marketers are deep into planning for 2017. While most media companies are forecasting only moderate overall advertising growth next year, digital ad spending — thanks to investment in social and search — will continue to be an area of … Continue reading Give These Three Areas Special Attention In 2017
5 steps to making ‘SENSE’ of early lifecycle marketing
Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers. Jordan Elkind on December 19, 2016 With the holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to … Continue reading 5 steps to making ‘SENSE’ of early lifecycle marketing
Reviews: The most ignored, most important part of your social media strategy
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Blaise Lucey on December 12, 2016 Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a … Continue reading Reviews: The most ignored, most important part of your social media strategy
3 Digital Strategies To Win The Super Bowl, With Any Marketing Budget
by Bill Chamness, Columnist, December 8, 2016 I love the Super Bowl. It’s the best day to go skiing … For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the lights going out and everybody gets it … and then we’re tortured by … Continue reading 3 Digital Strategies To Win The Super Bowl, With Any Marketing Budget
How to Market Your Business Using Modern Technology
Aashish Sharma — December 9, 2016 Follow @ineedseo— December 9, 2016 Technology is changing the way we live and every there is a new innovation human life is transformed completely. Just think of social media and how it has transformed the way people communicate, interact, and connect. Marketing is fundamentally important to your clients and … Continue reading How to Market Your Business Using Modern Technology
People-Based Marketing: What’s New?
by David Baker, Op-Ed Contributor, December 5, 2016 People-based marketing (PBM) is likely one of the buzziest buzz words in the ad-tech space right now. Though it’s actually been around for years, PBM is helping clarify ambiguous terms like “omnichannel marketing,” “mobile marketing,” “cross-device marketing,” or something CRM people have used commonly for years. … Continue reading People-Based Marketing: What’s New?
Report: What is data onboarding, and why is it important to marketers?
Management consulting firm The Winterberry Group says this is the first such independent study. Barry Levine on December 5, 2016 Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this particular black box, management consulting firm Winterberry Group has released its … Continue reading Report: What is data onboarding, and why is it important to marketers?
12 Ways to Save Time on Daily Sales & Marketing Tasks
Jaime Nacach — December 5, 2016 Follow @bloominari— December 5, 2016 The history of mankind has shown us that we as humans are constantly on the lookout for finding ways to make our life easier. This started a long time ago, when man had the need to stay warm and not suffer during cold nights … Continue reading 12 Ways to Save Time on Daily Sales & Marketing Tasks
The truth about channel marketing: everything you have been told is wrong
Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong
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