Category Archives: Marketing Guide

Microsoft, Google Redefining Search Through Chatbots, Messaging (DD)

Marketing Guide

by Laurie Sullivan, Staff Writer @lauriesullivan, December 29, 2016   Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging (DD) →

Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Marketing Guide

Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs →

Advertising’s Walking Dead, Or: Toward a New Marketing Stack

Marketing Guide

by Josh Engroff, Op-Ed Contributor, December 29, 2016 The following was previously published in an earlier edition of Online Spin: The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack →

‘Simple’ And Paleo-Friendly Foods Lead Instacart Search Trends (DD)

Marketing Guide

by Karlene Lukovitz@KLmarketdaily, December 20, 2016       In case you had any doubt, foods and beverages that are “simple” — meaning free of basically everything — are still hot (even if they’re cold), confirms search data released by the online order, home delivery service Instacart. And yes, foods allowable on paleo diets are … Continue reading ‘Simple’ And Paleo-Friendly Foods Lead Instacart Search Trends (DD) →

First Steps in the Revenue Marketing Journey

Marketing Guide

Kevin Joyce — December 23, 2016 — December 23, 2016 Revenue Marketing Journey: Milepost 1 Revenue Marketing is the combined set of strategies, processes, people, technologies, content and results measurement across marketing and sales that does four things: drops sales-ready leads into the top of the funnel accelerates sales opportunities through the funnel measures marketing … Continue reading First Steps in the Revenue Marketing Journey →

The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy

Marketing Guide

MRM//McCann’s Randi Rosenfeld says nowadays the ‘social media war room’ is more of a mentality for how her team works everyday. Amy Gesenhues on December 23, 2016  In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a … Continue reading The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy →

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