In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape. Andy Betts on September 6, 2017 The evolution of Scott Brinker’s iconic Marketing Technology Landscape graphic since 2015 tells the tale of an industry … Continue reading Becoming a martech mastermind: Agility, proficiency and accountability
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for your martech strategy that will provide insight and guidance for your martech team. Peter Ladka on September 6, 2017 Welcome to Part 5 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, … Continue reading Martech enablement series: Part 5 — The team strategy
Are your cold emails ending up in the junk folder or trash? Contributor Andrea Lehr shares three common mistakes people make when writing cold emails and how you can avoid them. Andrea Lehr on August 31, 2017 I’ve dedicated thousands and thousands of words to the value of outreach for your content marketing strategy … Continue reading 3 reasons I deleted your cold outreach email
To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data. Alison Lohse on August 31, 2017 The martech and ad tech industries love to talk about real-time. The context doesn’t matter — regardless of the circumstances, real-time must be better than delayed. … Continue reading Why real-time attribution is (mostly) irrelevant, and what to do instead
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017 I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV
In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement. Peter Ladka on August 29, 2017 Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of … Continue reading Martech enablement series: Part 4 — Building the team
The Assisted Reality Of The New Marketer by Gord Hotchkiss , Featured Contributor, August 22, 2017 Last week, MediaPost’s Laurie Sullivan warned us that the future of analytical number crunchers is not particularly rosy in the world of marketing. With cognitive technologies like IBM’s Watson coming on strong in more and more places, analytic skills … Continue reading The Assisted Reality Of The New Marketer
In his third piece in a 9-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race. Peter Ladka on August 22, 2017 Image Credit: EvrenKalinbacak / Shutterstock.com Welcome to part … Continue reading Martech enablement series: Part 3 — Assembling your team members
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared. Evan Magliocca on August 21, 2017 The holiday season is in the air. Can you feel it? It’s almost like that first day of fall, when the … Continue reading The holidays hinge on your marketing ecosystem
Ross Shanken — August 16, 2017 Follow @RossShanken — August 16, 2017 geralt / Pixabay For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact rate of less than 50%! The question is why? If a consumer has taken the time to raise … Continue reading Optimizing to Connect vs. Optimizing to Convert
