In the second installment of a 9-part series, contributor Peter Ladka discusses how to create a ‘race team,’ develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy). Peter Ladka on August 15, 2017 Welcome to Part 2 of: “A Nine-Part Practical Guide to Martech … Continue reading Martech enablement series: Part 2 — The race team analogy
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage. Peter Ladka on August 8, 2017 Welcome to Part 1 of this series: “A Nine-Part Practical Guide to Martech Enablement.” This series will outline … Continue reading Martech enablement series : Part 1 — What is ‘martech enablement?’
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. Malcolm Cox on August 2, 2017 Late last year, Gartner published a report that predicted that CMOs would spend more on technology than … Continue reading Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
This post is the second in a series aimed at describing the emails that power best-of-breed referral programs. In the first article in the series, I mentioned triggered emails as one of the newer ways email marketing is evolving. When done well, this approach to email – communicating with people when they exhibit specific behaviors … Continue reading Essential Referral Emails: Part 2 – The Advocate Thank You Email
Randy Milanovic — July 24, 2017 Follow @kayak360 — July 24, 2017 Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks … Continue reading Craft Killer Copy Every Time
Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. Scott Vaughan on July 24, 2017 Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability … Continue reading Look internally to achieve external marketing impact and better results
The features are being retired due to limited usage so that YouTube can focus efforts on new tools. Amy Gesenhues on July 24, 2017 According to a post in the YouTube help forum, creators will no longer have access to the site’s Video Editor or Photo slideshows as of September 20, 2017. YouTube says … Continue reading YouTube to sunset Video Editor & Photo slideshows on September 20 (DD)
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV. Justin Freid on July 18, 2017 Today, billions of dollars are spent on TV advertising, and at the … Continue reading What marketers need to know about addressable TV and OLV
Ben Mulholland — July 13, 2017 — July 13, 2017 Using any of the following 18 timeline templates will cut the fuss out of presenting your data in a way that’s easy to understand and visualize. Whether you’re showing off your company’s milestones to potential investors, breaking down a project into individual tasks for your … Continue reading Every Timeline Template You’ll Ever Need (the 18 Best Templates)
Why Search Marketers Should Have A Cross-Border Strategy by Laurie Sullivan , Staff Writer @lauriesullivan, July 6, 2017 Cross-border shopping will make up 20% of ecommerce in 2022, with sales of $627 billion, estimates Forrester Research. There is a shift in the way people make purchases, and this year an increasing number of overseas consumers … Continue reading Why Search Marketers Should Have A Cross-Border Strategy
