by Jane Felice April 27, 2016April 27, 2016 This is the first in a series of posts on transparency. In today’s post, we lay out the many ways transparency is elusive in digital marketing today. We also include some best practices for stamping out the fuzziness prevalent in the programmatic landscape. Most marketers will admit … Continue reading How to Evaluate Programmatic Buying Transparency – Types and Tips
Category Archives: Marketing Automation
How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?
by Andrew Fischer April 26, 2016 Follow @AndrewFischer_1April 26, 2016 The consensus around programmatic advertising is that it has been seen as an enigma to even the most seasoned marketers. Why is this? As the newest form of buying and selling digital ads, there are still a lot of factors that influence the adoption of … Continue reading How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?
3 Reasons Why Automation Is A Must For Your Digital Marketing
by Zack Kinsley April 1, 2016April 1, 2016 Marketing is all about creating great content that educates and builds relationships. These days customers need to be nurtured with new content repeatedly for duration of time. The days of impulse buying are disappearing, and those customers are no one’s true target customer. Automation tools are the … Continue reading 3 Reasons Why Automation Is A Must For Your Digital Marketing
How Can Small Businesses Get Started With Marketing Automation?
by Jeremy Taylor March 30, 2016 Follow @JezTaylorUKMarch 30, 2016 While the use of marketing automation is increasing in terms of the number of businesses using automation and the level to which those businesses are using it, what we do know if that adoption is faster among larger businesses. A recent Raab Report found that … Continue reading How Can Small Businesses Get Started With Marketing Automation?
ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency
Seventy-nine percent made programmatic buys in the last year, more than twice the rate from a similar report two years ago. Barry Levine on March 7, 2016 Marketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads programmatically. That’s a key … Continue reading ANA/Forrester Survey: Most Marketers Buy Ads Programmatically, In Spite Of Worries About Fraud And Transparency
We Marketers Aren’t As Automated As We Think
Despite the promise of automation, marketers still have a ways to go. Columnist Scott Vaughan explains why we need to focus on automating the right data and eliminating the manual tasks that hold us back. Scott Vaughan on March 4, 2016 With pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for … Continue reading We Marketers Aren’t As Automated As We Think
What If? Rethinking Use Of The Automated Direct Message.
by Robert Nissenbaum February 18, 2016February 18, 2016 I have never been a fan of using the automated direct message feature on Twitter. In fact, I downright hate it. How much? I will unfollow 90% of those who send me an automated direct message within minutes of my reading it. I often finding myself challenging … Continue reading What If? Rethinking Use Of The Automated Direct Message.
A Primer On Automating AdWords With Structured Data
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads. Frederick Vallaeys on February 18, 2016 One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of ads … Continue reading A Primer On Automating AdWords With Structured Data
Should You Increase Your Programmatic Budget?
by Beth Carter February 13, 2016February 13, 2016 Programmatic ad buying is one of the hottest buzzwords in marketing today. With 81 percent of the sales cycle taking place online, and predictions that by 2020 consumers will manage 85 percent of their relationships without ever talking to a human, it makes sense that marketing is … Continue reading Should You Increase Your Programmatic Budget?
Tips For Calculating Marketing Automation ROI
by Dean Keipert February 9, 2016February 9, 2016 Determining the ROI on your Marketing Automation campaign is a little tricky. Your marketing automation covers a lot ground because it kicks in as soon as a lead hits your marketing funnel and continues to work well beyond the point of a conversion or sale. So tracking … Continue reading Tips For Calculating Marketing Automation ROI
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