by Andrew Raso Follow @andrewraso1September 23, 2016 At this point, you’ve probably heard about the benefits of marketing automation for business. For example, it can lead to a 451% increase in qualified leads. Marketing automation adoption has skyrocketed, and with it comes a learning curve. According to research by SiriusDecisions, 85% of B2B marketers feel … Continue reading 10 Free Resources That’ll Teach You Marketing Automation
by Jeremy Ostermiller, Op-Ed Contributor, September 8, 2016 Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is more spreadsheets. Publishers need real insights to drive more revenue from their existing inventory and content. Unfortunately, due to larger investments in advertiser-side companies and tools, publishers are at … Continue reading Media Metrics Publishers Can’t Do Without
Don’t ignore what’s truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers’ input and know what they value. Brian Massey on September 8, 2016 The key to successful A/B testing on your site is picking the right things … Continue reading 2 ways word clouds help you optimize
by Adam Frankel Follow @FrankelInteractSeptember 7, 2016 The online marketing industry is increasingly relying with automation to manage their campaigns, and their successes validate the shift. Success in online marketing depends on: How much time one spends How much effort he puts in Marketing automation tools are a benefit to inbound marketers. Using such tools … Continue reading 7 Automation Trends for Digital Marketers to Follow
by Caitlin Culbert Follow @MsCaitlinCAugust 10, 2016 Marketing automation system deployment is not the end of our work and it can be easy to fall into bad marketing automation habits. There are some good things you should get in the habit of doing, daily, weekly and monthly. Daily Look for System Errors. Some platforms show … Continue reading Healthy Habits for Your Marketing Automation System
by Nic D’AmatoAugust 9, 2016 Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition. Or maybe … Continue reading Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids
Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture quality leads. Mary Wallace on June 21, 2016 There’s no argument that the pipeline of new leads — ones that are well-qualified and ready to buy — is the responsibility of … Continue reading Get the most out of your marketing automation investment
by Melissa Duko June 5, 2016June 5, 2016 Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads. As advertisers invest heavily in display ads, they want … Continue reading 4 Questions You Need to Ask Before Diving Into Display Tracking
Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content. Jeffrey L. Cohen on May 20, 2016 If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered, algorithm-based … Continue reading Guarantee your marketing automation success with persona-based content
by Mike Parry May 3, 2016May 3, 2016 I’ve avoided writing about marketing automation for a while now because, if I think about it too much, it is just “The Emperors New Clothes”. Don’t misinterpret that statement as me saying I don’t think it is a wonderful tool in the eMarketers arsenal or that you … Continue reading Email Marketing Automation or the Emperor’s New Clothes?
