Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads. Frederick Vallaeys on February 18, 2016 One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of ads … Continue reading A Primer On Automating AdWords With Structured Data
by Beth Carter February 13, 2016February 13, 2016 Programmatic ad buying is one of the hottest buzzwords in marketing today. With 81 percent of the sales cycle taking place online, and predictions that by 2020 consumers will manage 85 percent of their relationships without ever talking to a human, it makes sense that marketing is … Continue reading Should You Increase Your Programmatic Budget?
by Dean Keipert February 9, 2016February 9, 2016 Determining the ROI on your Marketing Automation campaign is a little tricky. Your marketing automation covers a lot ground because it kicks in as soon as a lead hits your marketing funnel and continues to work well beyond the point of a conversion or sale. So tracking … Continue reading Tips For Calculating Marketing Automation ROI
by Abdullahi Muhammed January 18, 2016 Follow @OxygenMATJanuary 18, 2016 It doesn’t matter how great your startup’s product or service is — marketing is the key to success. Still, no matter how much you’d like to invest in marketing, you could very well have little or no budget to do it. Photo Credit: Brainy Budget … Continue reading No Funds? No Problem! How to Market Your Startup with Zero Budget
Kerry ButtersOctober 28, 2015 If there’s one thing I’ve said more often than anything else in recent months it’s that social media has indisputably, unequivocally and irrevocably gone visual. Some will say it’s down to the short attention spans of millennials, but I think the phenomenon is a little less cynical than that – it’s … Continue reading 5 Brands Nailing Stop-Motion Marketing On Vine
Marketing at the local level can be enhanced — and more efficient — when tasks are automated. Claire Schoen on October 26, 2015 Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple locations. Corporate managers want centralized control while combining brand … Continue reading What is Local Marketing Automation Software?
At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content. Ian Cleary on October 23, 2015 When was the last time you had a discussion about ROI for content marketing? If you’re involved in content … Continue reading Using Tech To Boost Content Marketing ROI
At the MarTech conference in London, contributor Ian Cleary recaps a talk by Matt Lerner of 500 Startups, who reveals the top tools used by his team of marketing growth hackers. Ian Cleary on October 22, 2015 Are you looking for free or low-cost tools that will dramatically change how you market online? This week … Continue reading 10 Tools You Need For Your Marketing Stack
Brian BasilicoOctober 22, 2015 Have you ever been on a rollercoaster? They can be fun and exciting. As a small business owner, have you ever been on the cash flow rollercoaster? That, my friends, can be scary! What is the cash flow rollercoaster you ask? It is the cycle of feast or famine that plagues … Continue reading Systematizing Your Online Marketing
Mark SchaeferOctober 21, 2015 If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do … Continue reading Why Ad Agencies Need to Become Software Companies
