Howard J. Sewell — September 18, 2017 Follow @hjsewell — September 18, 2017 For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better … Continue reading Why This LinkedIn Ad Works: 2 Key Tips for Success
Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost. AJ Wilcox on February 23, 2017 LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal … Continue reading LinkedIn Ads: How to target your ideal prospect, every time
Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads. AJ Wilcox on December 29, 2016 While consulting with companies on their LinkedIn advertising initiatives, I routinely get asked, “How should I bid? CPM or CPC?” I very quickly noticed that my response is very different from … Continue reading LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’
Jordan Con — November 10, 2016 Follow @jordanmcon— November 10, 2016 LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. It’s the largest ad platform with accurate professional data, but many marketers still report that they struggle to understand the actual effectiveness of their ads. According to the LinkedIn Ads … Continue reading How to Tie Your LinkedIn Ads to Revenue
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 19, 2016 If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving … Continue reading IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn
by Denise Chan June 30, 2016 Follow @denisechan26June 30, 2016 There are some things that just go together. Peanut butter and jelly, Han Solo and Chewie, Mulder and Scully, Snapchat and millennials… and LinkedIn Ads and B2B marketing. If you’re a B2B marketer and you’re not already using LinkedIn Ads, here’s the butter to your … Continue reading Paid Social Strategy 101: LinkedIn Ads
by Jordan Con June 29, 2016 Follow @jordanmconJune 29, 2016 LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook … Continue reading Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
by Brandon Gains May 17, 2016 Follow @brandongainsMay 17, 2016 Boasting 350+ million users worldwide, LinkedIn is a goldmine for marketers willing to establish and test a paid advertising strategy. The business social network’s ad platform allows users to create a variety of ads and selectively target distinct user profiles. The result is that specific … Continue reading 8 Ways to Grow Your LinkedIn Advertising Strategy
by Suzanne Hoenig May 11, 2016 Follow @SMHoenigMay 11, 2016 Hello and welcome back to the 2016 social media series for relative beginners to business social media. Today we turn our attention to LinkedIn Ads. Small biz, local biz, franchisees, every flavor of private consultant from estate planners to wedding planners, massage therapists to art … Continue reading Learning About LinkedIn Ads: 2016 Social Media Series
