Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. AJ Wilcox on December 11, 2019 Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the … Continue reading Keep your LinkedIn advertising strategy focused in 2020
Category Archives: LinkedIn Advertisement
LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns
LinkedIn To Give Marketers Audience Insights Before Campaigns Run by Laurie Sullivan @lauriesullivan, October 1, 2019 LinkedIn has integrated three new tools into its audience platform to help marketers become more precise when it comes to targeting. The platform already offers lookalike audiences, interest targeting with Bing search insights, and audience templates. On Tuesday, LinkedIn introduced … Continue reading LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns
How to Create a Successful LinkedIn Ad Campaign
Emily Goldfarb — September 12, 2019 — September 12, 2019 With 630 million professionals and 50 percent of Americans with a college degree on the platform, LinkedIn ads are a great opportunity to reach a network of educated professionals not available on other social media platforms. LinkedIn is also rated the top social network for … Continue reading How to Create a Successful LinkedIn Ad Campaign
4 New Additions to LinkedIn’s Advertising Platform
Laura Donovan — April 17, 2019 Follow @thewordpro — April 17, 2019 geralt / Pixabay LinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019. Here are the four new features they have rolled out … Continue reading 4 New Additions to LinkedIn’s Advertising Platform
LinkedIn Advertising Cheatsheet
Mary Lister — March 13, 2019 — March 13, 2019 We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons of B2B marketers out there leveraging the platform to spread brand … Continue reading LinkedIn Advertising Cheatsheet
LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities
LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities by Laurie Sullivan @lauriesullivan, July 27, 2018 LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results. The new interface, which rolls out during the next two weeks, offers personalization … Continue reading LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities
Why This LinkedIn Ad Works: 2 Key Tips for Success
Howard J. Sewell — September 18, 2017 Follow @hjsewell — September 18, 2017 For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency, we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better … Continue reading Why This LinkedIn Ad Works: 2 Key Tips for Success
How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
LinkedIn Ads: How to target your ideal prospect, every time
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost. AJ Wilcox on February 23, 2017 LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal … Continue reading LinkedIn Ads: How to target your ideal prospect, every time
LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’
Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads. AJ Wilcox on December 29, 2016 While consulting with companies on their LinkedIn advertising initiatives, I routinely get asked, “How should I bid? CPM or CPC?” I very quickly noticed that my response is very different from … Continue reading LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’
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