Digital marketers place a lot of emphasis on conversions – and for good reason. Conversions (or desired actions that you want your users to take, such as downloads or sales) represent success. But of course, success doesn’t end there. You’ve now created a relationship that needs to be nurtured if you want to guide … Continue reading How To Use Post-Conversion Engagement To Keep Your Valuable Leads And Customers
Jonathan LongMarch 15, 2015 Twitter is a great social media marketing tool to help build brand awareness, but it’s an even better tool to help you engage with potential customers. Using Twitter correctly can help you increase your leads, sales and revenue. Tweeting without a plan isn’t going to work. You have to understand how … Continue reading Increase Your Twitter Conversion Rates With These 12 Stats (Infographic)
Kristina JaramilloMarch 15, 2015 Strategy is the biggest difference between a B2B sales and marketing team that drives demand and enjoys consistent sales leads and revenue opportunities and one that just has a presence and lots of connections that they are not engaged with. I’m sorry to say – but most sales and marketing leaders … Continue reading Think Strategy Not Tactics to Generate More Leads with LinkedIn
Jonathan LongMarch 15, 2015 Are your email campaigns performing as well as you would like? Are they properly optimized, or would you like a higher conversion rate? My company teamed up with HubSpot to create the infographic below using the data from the 2014 Science of Email Report. You will learn: How consumers read your … Continue reading Improve Your Email Conversion Rates With These 7 Tips (Infographic)
Sreeram SreenivasanMarch 13, 2015 Every small business owner wants to grow sales as much as possible, as fast as possible. They work hard to try out various sales and marketing efforts. However, without immediate and measurable feedback, it is difficult to know what’s working and what’s not. Sales metrics tell you exactly how your efforts … Continue reading 5 Key Sales Metrics For Small Businesses
Jane IntrieriMarch 11, 2015 Generating leads from social media can be a challenge for many businesses. Many marketing teams and the C-Level executives that manage them don’t always see the value in allocating budget for social media. But with the explosion of mobile Internet usage and its impact on social media, it’s more important than … Continue reading How To Generate More Leads From Social Media
Susan GilbertMarch 10, 2015 How To Use Twitter Advanced Search To Bring More Traffic To Your Business Would you like to make more meaningful connections in your Twitter network? Are you struggling with generating more leads and sales on social media? Twitter is a great place for sharing information and building relationships through conversation. While … Continue reading Use Twitter Advanced Search For More Leads And Sales
Lena PrickettMarch 8, 2015 As marketers, we’re always working to build deeper relationships with our audience. How can we learn what makes them tick? How can we build stuff they love and encourage them to come back to our website, social networks, or events day after day? To do all that, we really need to … Continue reading 3 Advanced Tactics for Better Buyer Personas
Kathy SteeleMarch 6, 2015 When a client or prospect comes to us to create a new website, our first question is why? The reasons typically vary from the following: our site is dated, we have broken links, or our design does not compare to competitors’. While these reasons do influence how your prospects and customers … Continue reading 4 Tips To Convert Web Traffic Into Sales
by Matt Pollnow March 6th, 2015 It’s important to make the distinction between just attracting web traffic and attracting quality traffic. These are strategies that will drive more qualified leads. 1. Content Having engaging quality content on your site with the proper keywords helps your visibility when users search for your services online. Unique content … Continue reading 5 Proven Strategies To Attract Qualified Leads
