Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between. Tom Demers on April 6, 2015 You probably know more than you think. Not just about one thing – about all kinds of things. I’m not a great poker player, but I was a “winning” poker player when I played … Continue reading How To Get Links, Leads, Shares & Sales From What You Already Know
Wendy Bryant-BeswickApril 3, 2015 In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and … Continue reading Leveraging Social Media for Lead Generation
Desmond PerrottoMarch 30, 2015 Offering email marketing to your customers provides you the ability to generate incremental revenue and grow your own business. Your VerticalResponse partner dashboard can assist these efforts. Whether you handle all the email marketing for your customers, or let them take the reins with their campaigns, use these three actionable tips to help … Continue reading 3 Ways To Set Your Customers Up For Sending Success
Lawrence AndersonMarch 28, 2015 No, it’s not ‘make them pay.’ It’s ‘let them pay.’ Because if you nobody ever noticed, all critics ever do is actually make claims that counter the claims of your marketers and lead generators. And like you, it takes a lot to maintain their position. Why not structure your lead generation … Continue reading Want a Lead Generation Strategy for Dealing with Critics? Let them Pay
Dan StrattonMarch 26, 2015 Here at Introhive we attend a lot of events. They provide us with great value as they are a excellent source for lead generation, while at the same time strengthening our relationship with the number of customers and partners that we have. After any event, it’s important to take stock on … Continue reading Event Reporting: It’s More Than Just Leads
John SeniorMarch 26, 2015 Your customer base is dynamic and complex. If you’re trying to optimize across your entire population of users, traditional A/B experiments may fall short. In this case, you should consider a technique we call experimental design because it allows for massive increase in the amount of variance in your digital marketing … Continue reading For Killer Response Rates in Large Campaigns, Try Experimental Design
Megan WilliamsMarch 24, 2015 When I started creating B2B niche content over a year ago, one of the first things I did was research the best way to find clients…after all, I knew that they’re what keeps a business going. It was bigger than that for me though. I’d given myself a year to see … Continue reading 5 Ways To Optimize Your Client-Finding Mind
Bob WoodsMarch 24, 2015 One of the greatest features of LinkedIn also happens to be what I believe is one of the more underutilized aspects of the platform. Those who don’t use it to its fullest advantage are losing out on a huge lead-generation source. I’m talking about the “Who’s Viewed Your Profile” feature. The … Continue reading LinkedIn: “Caller ID” for Lead Generation
Troy HollenbeckMarch 23, 2015 When it comes to marketing online only one thing matters after all the customer, traffic, social media, content posts, blog commenting, seo, any-traffic-source-out-there….it’s the conversion ratio and how well your optin rate is performing. Conversions affect how many click throughs you get, how many signups, how many orders were placed and the size … Continue reading 8 Tweaks That Increase Your Traffic Conversions and ROI
Business.comMarch 23, 2015 If you run any kind of business with an online presence here’s one good piece of advice: devote time to perfecting the user experience, including your web forms. The payoff? Luke Wroblewski, the notable web designer stated in his book Filling in the Blanks, that revamping a form could increase completion rates … Continue reading Getting to Know You: Using Web Forms to Convert & Converse
