Kate BoyceNovember 1, 2015 Whether you’re an MD that likes them or loathes them, websites are here to stay – and the good news is they can be a very valuable tool when it comes to lead generation. Visiting a company’s website to check out its products, services and credentials is now very much the … Continue reading What Role Can a Website Play in Today’s B2B Lead Generation?
Rosalind HenshellOctober 29, 2015 How to Use Social Media as a Lead Generation Tool for Your Business. I’m sure you’ve heard about Social Media. I’m also sure that if you have a business, you’ll also have some form of social media account for that business. What I would be surprised to hear, however, is that … Continue reading How to Use Social Media as a Lead Generation Tool for Your Business.
Claire TrevienOctober 21, 2015 What is social selling? Social selling means building relationships as part of the sales process, generally through social networks (i.e Twitter, LinkedIn etc). Where in the past, a salesperson might conjure images of cold calling/emailing, many today have found that establishing an active presence online increases their lead generation. In other … Continue reading Why You Should Make Social Selling A Part Of Your Lead Generation Strategy
Columnist Mary Wallace explains the ins and outs of sales enablement and how it can help you improve the customer experience and increase sales productivity. Mary Wallace on October 13, 2015 Driven by the internet and mobile device proliferation, buyers are now in control of knowledge consumption. They are self-educating — gobbling mass amounts of content that’s … Continue reading Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement
Ty RothsteinOctober 9, 2015 Finding the most effective strategy to increase sales is difficult for every business. As you read this, there are hundreds of thousands of sales teams and entrepreneurs around the world trying to find a better way to increase sales for their business. Fortunately, site overlays, or what is more commonly referred … Continue reading The 5 Point Guide to More Leads, Social Fans, and Sales With Coupon Pop
Lori SoardSeptember 30, 2015 Whether you are using your blog to promote your business as a whole, or you want to monetize your blog at some point, it is vital that you invest time, energy, and advertising dollars into your blog. However, you don’t just want to throw money here and there. It is important … Continue reading Ways to Use $10 to Promote Your Blog and Gain Visitors
Todd GiannattasioSeptember 30, 2015 It’s surprising to me how many conversations take place about how to design a website, drive traffic, and capture leads when the answers already exist. Attracting and converting customers online is far from new, so why are companies still trying to figure things out? I get it, if you don’t know … Continue reading Your System to Grow Lead Generation and Sales Online
Katie MartellSeptember 23, 2015 Drumroll please…the reason only 3% of enterprise marketers in a recent ANNUITAS study claim to be “effective” when it comes to demand generation…is…marketing is tough. OK, that’s not the real point of this post, but I must clarify up front: There is no single black and white reason as to why … Continue reading The Leading Cause of an Ineffective Demand Generation Strategy
In this conclusion of a two-part series, columnist Daniel Faggella explores his favorite tactics for converting your traffic into leads and buyers. Daniel Faggella on September 18, 2015 When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog. Today, we’re going to go … Continue reading How To Create A “Lead Pipeline” With Your Blog (Part 2)
Louis FoongSeptember 18, 2015 We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find the approach that works best for your audience. But how many of us put that same level of attention and care into creating our lead generation forms? … Continue reading Constructing the Perfect Lead Generation Form [Infographic]
