Category Archives: Leads Generation

How to Create the Perfect Lead Generation Form [Infographic]

Tom PickSeptember 1, 2015 Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention—lead generation remains the top … Continue reading How to Create the Perfect Lead Generation Form [Infographic] →

It’s All About The Leads [Infographic]

Leads Generation

Louis FoongAugust 28, 2015 Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation and management. You may have a stable full of leads but may not be nurturing them properly, … Continue reading It’s All About The Leads [Infographic] →

Actionable Ways to Using Twitter as a Lead Generation Tool

Leads Generation

Hellen OtiAugust 28, 2015 Earlier this year, a study from Forbes revealed that Twitter had overtaken Linkedin when it comes to lead generation. The report also indicated that, many top salespeople use Twitter to exceed their sales quota by over 6X. This makes Twitter one of the fast rising social media tools for lead generation. … Continue reading Actionable Ways to Using Twitter as a Lead Generation Tool →

3 Ways To Use Facebook For Lead Generation

Leads Generation

Michael BirdAugust 27, 2015 If your small- or medium-sized business doesn’t have a Facebook business page, then you’re missing out on some serious lead generation opportunities. Facebook is an easy way to stay in touch with your consumer base and build strong brand awareness and loyalty. Best of all creating an account is free, and … Continue reading 3 Ways To Use Facebook For Lead Generation →

Back to Basics: 5 Demand Generation Fundamentals You Need to Know

Leads Generation

Alexis GetscherAugust 26, 2015 Demand generation is a necessary function that bridges the gap between the sales and marketing departments. It creates and nurtures demand for your product or service while focusing on Return on Investment (ROI) for the company. Demand generation has five main goals: Connect marketing and sales Generate qualified leads Qualify and … Continue reading Back to Basics: 5 Demand Generation Fundamentals You Need to Know →

The Website Lead Generation Manifesto

Leads Generation

Richie ContartesiAugust 23, 2015 If your B2B marketing company is trying to generate and nurture leads for your business or client, you might find yourself bewildered by all of the advice and tips out there. Sometimes it can be a hassle trying to listen through the static for the good stuff, so we decided to … Continue reading The Website Lead Generation Manifesto →

5 Homepage Best Practices for Better Lead Gen

Leads Generation

Tony AdragnaAugust 22, 2015 Just like any other page on your website, your homepage has best practices to move your website visitors down the funnel and to convert. When guests come to your home, what do you want them to do once they arrive? Do you want them to walk right into the bathroom that … Continue reading 5 Homepage Best Practices for Better Lead Gen →

How To Pitch Lead Generation Blogging to Old School Executives

Leads Generation

Douglas BurdettAugust 21, 2015 Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time. One of the biggest changes in recent marketing history is that companies no longer must go through a media gatekeeper in order to … Continue reading How To Pitch Lead Generation Blogging to Old School Executives →

20 Smart Ways to Generate More Leads for Your Business

Leads Generation

Ritu SinghAugust 15, 2015 Forget about your product for a second. You can jazz it up, tie it in a pretty little bow and offer it at the best price – But none of this matters. Even with the best product in the world, your business is doomed to fail if no one knows about … Continue reading 20 Smart Ways to Generate More Leads for Your Business →

How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)

Leads Generation

In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers. Daniel Faggella on August 10, 2015 Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — … Continue reading How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1) →