by Elizabeth Dyrsmid December 27, 2015December 27, 2015 To develop the right lead-generation strategy, you need to develop a precise blend of art and science. After all, you’re asking prospects to part with something precious to them, a little bit of their privacy, in exchange for something that’s usually intangible. Making sure you ask in … Continue reading How to Tempt New Customers with Lead Magnets
by Trisha Winter December 16, 2015 Follow @TrishawinterDecember 16, 2015 Why referral marketing is the best channel for organic acquisition Organic acquisition – kind of an oxymoron. Executives see the word “organic” and they think “free”. Marketers see the word “organic” and think “a helluva lot of work”. Both know that it is the highest … Continue reading Organic Acquisition is Great, but Can it Be Done at Scale?
by John Holland December 13, 2015December 13, 2015 One of my favorite Mark Twain quotes is: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Buying behavior continues to change at warp speed. B2B vendor actions/reactions crawl at a glacial pace. It’s not … Continue reading Bad Assumption #1: Web Site Leads = Top Line Revenue
by Stephen Croome December 10, 2015December 10, 2015 Over the last decade, I have spent 4 years working for marketing agencies driving direct sales for clients and the most recent 4 years working with startups to generate leads. I have managed to boil my lead generation flow down to a smooth, always-on, scalable system that … Continue reading How To Build A Lead Generation Machine At A Startup
by Tim Soulo December 6, 2015December 6, 2015 How do you attract potential customers? You could try to create some sort of viral video in which you and 20 friends suddenly start dancing in the middle of a crowded mall. You could create the next killer product that everyone must have and suddenly become so … Continue reading 5 Ways To Come Up With A Perfect Lead Magnet For Your Blog
by Michaela Cheevers November 18, 2015November 18, 2015 & 9 Tips To Improve Sales Performance There has been constant debate over the best method for generating fully qualified leads for sales teams. Some salespeople rely primarily on email, and we’ve noticed a corresponding trend in technology offerings that assist heavily in email functionality. But what … Continue reading The Best Method For Generating Fully Qualified Leads [Infographic]
by Jim Belosic November 12, 2015 Follow @shortstacklabNovember 12, 2015 Are you looking for a way to engage with your online audience and grow your email list that doesn’t involve a giveaway? There are many ways to enhance your lists and your social presence, beyond contests and other kinds of promotions. In this article, I’ll describe … Continue reading 5 Types of Lead-Generating Campaigns that Aren’t Promotions
by Brian Basilico November 11, 2015 Follow @bbasilicoNovember 11, 2015 It’s A Race… Online marketing is tough. You can try to outspend, or outplay your competition, however, you have to realize that Google owns 70-80% of all online searches. So you really only have two ways to play the game…Pay Google through AdWords, or deliver … Continue reading The Online Marketing Trifecta…Generate New Leads
Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations. Barry Levine on November 5, 2015 As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good customers. Today, the Mountain View, California-based company is launching a … Continue reading Infer Launches New Platform To Take Predictive Lead Scoring To A New Level
Rick WhittingtonNovember 3, 2015 Clued-in business owners and marketing managers aren’t just using social media to boost brand awareness — they’re also leveraging these platforms in order to generate leads. By stirring up interest and encouraging users with a call-to-action, sites like LinkedIn, Facebook and Twitter can all be used as powerful marketing funnels to … Continue reading 5 Powerful Ways to Use Social Media for Lead Generation
