By Liz Farquhar January 25th, 2017 As the paid search landscape has become more competitive, Google has simultaneously made campaigns increasingly more complicated and more expensive. While intent-driven core keywords are considered the Holy Grail for results-driven paid search campaigns, there are often better (less expensive) long tail keywords that have far reaching benefits for … Continue reading Top 3 Ways To Identify Long Tail, Intent Driven Keywords For PPC
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. Julian Connors on January 27, 2017 High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike … Continue reading Do organic keyword rankings matter anymore?
Ann Smarty — January 9, 2017 — January 9, 2017 How often do you think customers discuss your products and its problems or drawbacks? How well do you know your brand online context? Nowadays most businesses are already aware of the importance of listening to social media conversations mentioning their brand name as well as … Continue reading “Own” Your Search Results: How and Why to Research Branded Keywords
Mike Templeman — December 28, 2016 Follow @miketempleman1— December 28, 2016 Most agencies and businesses looking to improve their SEO now know that you should avoid keyword-stuffing. Not only does the overuse of keywords irritate customers but search engines have also wised up to it. So just using the same keyword over and over isn’t … Continue reading Weaving Keywords Naturally into Your Writing for SEO
Annie Callahan — December 12, 2016 — December 12, 2016 If there’s one thing we can say about getting ranked in search engines today, it’s that keyword-stuffing, article-spinning, low-quality links and other black-hat tactics just don’t work anymore. SEO is a process, and like any process, it takes time. From content creation to optimizing load … Continue reading 7 Ways to Improve Search Engine Rankings For Keywords
Adam Frankel — December 5, 2016 Follow @FrankelInteract— December 5, 2016 Every digital marketing strategy that you create ultimately revolves around keywords. From content optimization, social media sharing, link building to directly emailing newsletters to the target audience right in their mail box…keywords are an essential tool that help you reach out to your audience. … Continue reading Importance of Keyword Optimization and How to Do It
Amanda Clark — December 2, 2016 Follow @GrammarChicInc— December 2, 2016 Keywords are critical for successful search engine optimization (SEO), but they can also be stumbling blocks. We’ve all been to websites where the keywords were so dense and so awkward that the text didn’t read naturally, or offer any meaningful insight to the user. … Continue reading 4 Keyword Errors That Can Tank Your SEO
Nadya Khoja — November 5, 2016 Follow @nadyakhoja— November 5, 2016 If you know anything about SEO and getting organic traffic, you know that ideally you want to get traffic that will convert into paying customers. So what do you do? You try to identify which keywords are most relevant to your company or product, … Continue reading Do You Know Which Keywords to Rank For?
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. Stoney deGeyter on October 21, 2016 Ever since Google rolled out Hummingbird in 2013, there has been some question about the … Continue reading 13 uses for keyword research to help you win in the search engines
by Irina Weber Follow @irinaweber048October 20, 2016 Compiling search keywords into the right groups is a tough task even for seasoned marketers. Search engines recommend us not to have the same keyword in different groups, because you can easily lose track of whether you’ve used all of them or not. Control is a key to … Continue reading Top 3 Benefits of Using Keyword Grouping
