Margot da Cunha — August 17, 2017 — August 17, 2017 Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing … Continue reading The Big, Easy Guide to Keyword Research for Businesses
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis. Andrew Dennis on August 2, 2017 Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or … Continue reading How to do advanced page-level keyword research
Erin Higgins — July 27, 2017 Follow @sevenatomsbuzz — July 27, 2017 According to Google, each ad group in your AdWords account should contain at least 15 to 25 keywords. But today, we’re going to do something a little bit controversial… We’re going to disagree with Google. via GIPHY In fact, we’re even going to … Continue reading Why Single Keyword Ad Groups (SKAG) Reign Supreme
Kent Campbell — June 8, 2017 Follow @reputationx— June 8, 2017 Which search phrases are killing your business? Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk … Continue reading Finding Search Phrases That Keep Customers Away from Your Business
By Larry Alton March 31st, 2017 Each page of your site has the potential for search ranking. While your overall domain will carry its own authority and relevance to particular keyword terms, it’s your individual pages that do most of the heavy lifting. You use your individual pages to target specific keyword phrases, and build up … Continue reading 4 Keyword Mapping Goals
By Toshy Penny| 2017-03-20T11:02:36+00:00 March 23rd, 2017|SEO|0 Comments inShare11 There are 3 primary components to keyword research: search volume, competition, and relevance. Here we’ll explore each factor and its impact on keyword value. Let’s get to it! The 3 Components To Keyword Research Component #1: Search Volume How often is your keyword searched? Valuable keywords … Continue reading Keyword Research Strategy: Search Volume, Competition & Relevance
By Aleh Barysevich March 17th, 2017 Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. … Continue reading Top 5 Social Media Monitoring Tools To Track Your Brand Keywords
Amanda Clark — March 7, 2017 Follow @GrammarChicInc— March 7, 2017 Since the earliest days of search engine optimization, there has always been some disagreement with regard to keywords. To this day, many small business owners, zealous to optimize their company websites as best they can, wonder about the best keywording principles: How many keywords … Continue reading Not All Keywords Are Created Equal
Mike Brooks — February 7, 2017 Follow @michaelsbrooks— February 7, 2017http://traffic.libsyn.com/nuclearchowder/A_Simple_Keyword_Research_Technique_For_Small_Business_SEO.mp3 If you’re an SEO company or someone who is just really good at SEO, I want to save you some time and let you know you may find this article a little too basic. If you’re a local business who is confused by SEO … Continue reading A Simple Keyword Research Technique For Small Business SEO
By Matt Janaway January 17th, 2017 I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet many online marketers ignore such simple cross-selling opportunities. Maybe … Continue reading “People Who Bought This Also Bought” – Related Keyword Searches Unraveled
