When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms. Amy Bishop on October 17, 2016 A great way to expand your PPC account is by performing keyword research in order to … Continue reading The ins and outs of keyword research
by Ann SmartyOctober 16, 2016 Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones. That leaves … Continue reading How to Do Keyword Research
by Lauren SimkinsOctober 8, 2016 Two words: keyword research. The concept seems simple, on its surface. But as soon as you start peeling back the layers, it’s easy to succumb to a free-fall down a well of conflicting or never-ending questions. For example, does effective keyword research take a long time? How does the inbound … Continue reading Does Keyword Research Still Work?
by Hansen HuntSeptember 27, 2016 If your audience is asking a question but you know the answer, don’t you think you should help them out? If you do, search engines will reward you for it. If you don’t, your competitors will beat you to it. When you brainstorm blog topics, where do you start? Do … Continue reading How to Find Long Tail Keywords and Questions Your Audience is Asking
by Elisa Gabbert Follow @egabbertAugust 14, 2016 I was pretty psyched a few months back when Glenn Gabe published some research showing that WordStream is “the king of featured snippets,” ranking in more featured snippets (AKA position zero) than any other marketing site he analyzed. (However, since I manage our SEO and content marketing and … Continue reading 10 Question-Based Keywords That Drive Tons Of High-Quality Traffic
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. Ryan Shelley on September 21, 2016 Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional … Continue reading What Netflix can teach us about long-tail keyword research
By Robert Brady August 8th, 2016 If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a major frustration for many advertisers and begs the question “Will … Continue reading How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get
Teaching machines to see – the future of visual search by James Murray, August 10, 2016 As part of IAB search week, James Murray, UK Search Advertising Lead at Microsoft gives us an insight into the future of visual search. Search beyond the keyword For the last twenty years, search has been almost exclusively a … Continue reading Search Beyond The Keyword
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. Patrick Stox on August 5, 2016 Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine … Continue reading How to get the old Google Keyword Planner volume data
by David Grow, Op-Ed Contributor, August 4, 2016 Negative keywords can reduce costs when marketers optimize their account performance by limiting the ads served for irrelevant searches. The second part to this series explains the implementation strategy. For an overview of match types, negative lists and account limits, please refer to Part I. Strategies and … Continue reading Comprehensive Guide To Negative Keywords: Part II
