by Oren Netzer, Op-Ed Contributor, June 22, 2016, 2:22 PM Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified (BMMs) keywords. Marketers often ask whether bidding on Phrase matches and Broad Match … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I
by Roee Ganot June 19, 2016 Follow @RoeeGanotJune 19, 2016 Keywords may not be as important as they once were, but they will always have a place in search engine marketing. You just can’t get around needing to know the terms that your audience is using to search to help them find your products or … Continue reading Top 10 Keyword Research Tools
by Andre W. Klein June 17, 2016 Follow @akleines2June 17, 2016 Google and all the other search engines online handle billions of search requests each day. They respond to the words and phrases people type in when looking for a product, topic, service, movie, book, etc. Those search requests are known as “keywords” or “keyword … Continue reading Using Keyword Research to Come Up with Niche Ideas
by Jason Briestein June 15, 2016 Follow @brandamosJune 15, 2016 Finding the right customers for your eCommerce business can be a struggle. Especially, if you don’t know where to look. There are so many segments of your market to focus on, how do you know where to start? Well, if you’ve started to dive into … Continue reading Why Long-Tail Keywords Are Crucial for the Success of Your eCommerce Store
by Alexa Matia June 9, 2016June 9, 2016 Keyword research is vital for the success of your website and increasing your online presence. If you’re a website owner, you probably rely on what’s tried and true: Google Keyword Planner. But guess what? So does everyone else. Finding the right keywords is essential, because it not … Continue reading 7 Totally Free Ways to Get Creative With Keyword Research
by Amber Racer May 22, 2016May 22, 2016 SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily … Continue reading 10 Secrets to Research the Best SEO Keywords
by Larry Kim May 19, 2016May 19, 2016 You can’t optimize content, plan paid search campaigns or make good business decisions without keyword research. Finding the right keywords is critical; how else are you going to get your content (both paid and organic) in front of the right searchers, site visitors and social media users? … Continue reading Test Driving the New Keyword Explorer Tool from Moz
by Eyal Katz April 26, 2016 Follow @eyalk100April 26, 2016 You created some truly epic content and drove truckloads of quality traffic to your website. It makes sense to want to make the most money from every click and avoid low-priced ads. So don’t say we never did anything for you. Here’s a complete guide … Continue reading Content Niches and Keywords to Avoid for Higher CPCs
by Hephzy Asaolu April 18, 2016 Are you looking for ways to generate profitable long tail keywords that will bring organic search engine traffic to your business blog? Do you have limited time, money and energy for keyword research? Long tail keywords have been proven to boost Google ranking and increase traffic. If you want … Continue reading 7 Free Tools For Finding Profitable Long Tail Keywords In Any Niche
by Erin Sagin April 18, 2016April 18, 2016 Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers responded saying that they appreciated the tips, but needed broader tactics to apply to non-retail sites. Ask … Continue reading 5 Keyword Search Tools All Online Advertisers Should Be Using
