by Dionte Pounds July 30, 2016July 30, 2016 Digital marketers love automation. No secret there. With as many different target markets and key metrics as we have to monitor, any rules or reports that we can automate to save a few minutes here and there add up over time and help us breath easier. Bidding … Continue reading 4 Stress-Free Tips for Manual Keyword Bidding
by Oren Netzer, Op-Ed Contributor, July 19, 2016 Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or whether they are at the expense of the pre-existing keywords. In other words, are you creating … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III
by Pam Aungst July 19, 2016 Follow @PamAnnMarketingJuly 19, 2016 Google AdWords keyword planner is an essential component of any successful AdWords campaign. It’s a tool with many uses for both search advertisers and organic search engine optimization. In this post, we’re going to focus specifically on how it can be used for AdWords campaigns. … Continue reading How a Search Agency Uses Google AdWords Keyword Planner
by David Grow, Op-Ed Contributor, July 18, 2016, 4:45 PM Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview of match types, negative lists and account limits. The second part to this series … Continue reading Comprehensive Guide To Negative Keywords: Part I
By Nathan Singer , July14, .2016 When receiving an account, many SEMs follow the old- school train of thought that you need to have as many keywords as possible. At the end of the day, though, size doesn’t always matter. The first thing you want to do is grow an account and expand the keyword … Continue reading How To Build Smaller Keyword Sets For Better Campaign Results
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in. Winston Burton on July 6, 2016 Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get … Continue reading Do keyword rankings even matter anymore?
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach. Ryan Shelley on June 29, 2016 Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and … Continue reading 7 types of keywords to boost your SEO strategy
by Oren Netzer, Op-Ed Contributor, June 27, 2016 Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. The study revealed that this is likely due to a better match between user intent (as expressed through the search … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II
by Carrie Dagenhard June 27, 2016June 27, 2016 Whether you’re trying to calculate how many cups are in a quart, find the name of that actor from that one movie you watched last weekend or locate the closest Indian buffet (mmm), chances are you start your journey on Google. (Or maybe Bing, Yahoo or—gulp—AOL.) It’s … Continue reading 9 Organic Keyword Strategy Hacks You Need To Know
By: Jo Cameron June 23rd, 2016 Welcome to the fifth installment of our educational Next Level series! Last time, we led you on a journey to perform a heroic site audit. This time around we’re diving into the subject of long tail keywords, equipping you with all the tools you’ll need to uncover buried … Continue reading Finding The Gems In Long-Tail Keyword Searches
