Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Trond Lyngbø on April 8, 2016 Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready … Continue reading Keyword research: a key element of SEO & content marketing
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue. Paul Shapiro on March 24, 2016 at 1:25 pm Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking … Continue reading The essential metrics to analyze for keyword research success
by Charles Bodner March 22, 2016March 22, 2016 Why Keywords Are Important Before we start, let’s quickly go over why keywords are important. Since the dawn of search engine optimization, there has been keyword research. Keywords are part of the user’s search process. Having your website optimized for certain keywords will allow Google to index … Continue reading How to Do Keyword Research in 2016
by Shane Barker March 4, 2016 Follow @shane_barkerMarch 4, 2016 Keywords had always been an important part of the research process for copywriters, even before search engines came into existence. Keyword research is an essential step in building a website that gets decent traffic. It’s also necessary for gaining a better understanding of your niche … Continue reading What Everyone Ought To Know About Keyword Efficiency Indexing (KEI)
by Eyal Katz February 15, 2016 Follow @eyalk100February 15, 2016 How can you get higher CPCs for the clicks on AdSense ads on your sites? By driving traffic to content that Google contextualizes with high-CPC keywords. But where and how do you find these keywords? We’ve collected a list of keyword tools you can use … Continue reading 15 Keyword Research Tools That Will Optimize Your AdSense CPCs
by Jason Schell February 15, 2016February 15, 2016 To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign. We always get the question from our … Continue reading To Bid or Not to Bid on Brand Keywords in Paid Search
by Michael Wight February 12, 2016February 12, 2016 People across the world depend on search engines to find information on the Internet. They use keywords of their interest in the search engine’s search bar to initiate their search, and pick their desired result from the search engine result page (SERP). The phrases that users search … Continue reading The Importance of Local Keywords
by Mari Kane February 8, 2016 Follow @blogsitestudioFebruary 8, 2016 “A keyword is not a keyword until you know how to use it!” That Seussonian declaration was how digital marketer Cijaye DePradine launched her presentation, Keywords to Profit, at WordPress Workshop on January 19th, and it really perked up the 20 or so attendees. “It … Continue reading How to Use Keywords on Websites with Cijaye DePradine
By Pratik Dholakiya February 8th, 2016 Every few months we hear of a new hurdle Google throws in the way of SEO practitioners. A challenge, a catch-me-if-you-can of sorts. Yes, I refer to the inevitable updates to Google’s algorithm that every online marketer lives in dread of. With almost every update you know there will be … Continue reading How To Do Money Making Semantic Keyword Research
By Aleh Barysevich January 11th, 2016 Blindly picking the most popular keyphrases might help your site get some attention and boost your ‘locker-room metrics‘, but it won’t bring in viable prospects who are ready to hand over their credit card information. In other words, traffic alone has no worth; it must be relevant (or valuable) traffic. … Continue reading 15 Factors to Consider When Prioritizing Which Keywords to Target
