Hannah Cohen — July 14, 2019 — July 14, 2019 Dealing with tough clients is a part and parcel of every agency business. Learn how to deal with difficult clients with 9 strategies in this article. In agency hallways, conference rooms, and cafeterias, the stories abound. Sometimes shared in hushed tones, sometimes in boisterous tales … Continue reading How to Deal With Difficult Clients: 9 Innovative Strategies
Michel van Hove — June 24, 2019 — June 24, 2019 What is Innovation Management? Innovation Management involves all activities that provide the right conditions for innovation to repeatedly deliver value for customers, competitive advantage and growth for the business as well as benefits for employees and all other stakeholders. Innovation management needs to become … Continue reading Getting Started with Innovation Management
Frank Bocchino — November 9, 2018 Follow @frankbocchino — November 9, 2018 or “Confessions of a Closet Optimist.” Yep, I manifested a real donut. And not one of those generic grocery store brands or vending machine ones that crumble once you crack open the cellophane. No, I manifested a fresh, warm, glazed yeasty delicious ring … Continue reading That Time I Manifested a Glazed Donut
Dave Brock — October 5, 2018 Follow @davidabrock — October 5, 2018 lailajuliana / Pixabay Too often, as I work with organizations, teams, and individual, I find people “settling.” By that, I mean, there seems to be some sort of fatalistic attitude or closed mindset that keeps them from doing their very best and seeking … Continue reading Insist on the Highest Standards
Sylvia Gindi — July 6, 2018 — July 6, 2018 It all starts with the project proposal. From million-dollar ad campaigns to thousand-dollar one pagers, so much of your agency’s success depends on sending persuasive proposals. This guide will show you how to create more compelling project proposal outlines. Of all the documents you’ll … Continue reading How to Create Impossibly Good Project Proposals
Dave Brock — May 28, 2018 Follow @davidabrock — May 28, 2018 MichaelGaida / Pixabay The poet, John Donne, wrote, “No (wo)man is an island, entire of itself; every (wo)man is a piece of the continent.” Donne’s point is that none of us and what we do exists in isolation, we are part of a … Continue reading Silo-Busting, We Have To Look Outside Our Own Functions/Silos!
While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities. Rob Rasko on April 13, 2018 A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold … Continue reading Where software innovation is needed today: Martech
Jaime Nacach — December 20, 2017 Follow @bloominari — December 20, 2017 Expand Your Business with Little Effort Small business owners become so consumed with managing the day-to-day tasks of their business that there is no time left to grow them. However, growth is essential to staying a step ahead of the competition. How can … Continue reading 5 Innovative Growth Hacks for Small Business
Chris Thompson — September 1, 2017 — September 1, 2017 geralt / Pixabay I’ve worked with enough product teams now to spot the early signs of groupthink. It’s the mechanism by which a team allows itself to develop and launch bad products – and it’s endemic across all industries. Here’s a beginners guide to spotting … Continue reading 5 Flavors of Groupthink
Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 geralt / Pixabay You may have heard of “design-based strategy” or read recently how design-led companies are seeing great success. But if you’re unfamiliar with the term and aren’t a creatively-minded person yourself, you might not fully appreciate what it means or how … Continue reading How Businesses Today Can Use Design Thinking to Drive Better Performance and Results
