Category Archives: Innovation

How to Manage Innovation Exploration With the Support of an Ideation Platform

Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform

How to Manage Innovation Exploration With the Support of an Ideation Platform

Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform

Is innovation on your roadmap?

Setting in place a strategy around innovation helps get different teams within your organization onboard. Chris Wood on October 27, 2021 Innovation through marketing technology   “Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech … Continue reading Is innovation on your roadmap?

How to Make Sure Your Dashboard Passes the Test: One Good Idea

Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea