Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! Andy Taylor on November 10, 2017 During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. … Continue reading Four key holiday paid search trends to keep an eye on
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. Christi Olson on November 9, 2017 Whether you are ready or not, here come the holidays! Black Friday is only three … Continue reading 5 surprising paid-search insights to help you win the holidays
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. Mona Elesseily on November 6, 2017 It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, … Continue reading 7 tips to ramp up your holiday advertising
Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday selling. Steve Tutelman on November 6, 2017 Retail marketers often use “visual search” and “visual discovery” interchangeably to refer to the use of images and videos to find products. But as the visual … Continue reading Prepare for the discovery-driven, visual-obsessed shopper this holiday
Eric Johnson — November 2, 2017 — November 2, 2017 Today is the Best Day to Start Your Christmas Campaign Daria-Yakovleva / Pixabay It’s early November, the most controversial time of the year. Why? Because for some, it’s the unofficial start of the Christmas season. For others, the holiday season doesn’t start until December 24th. … Continue reading Christmas: If You’re Not “Too Soon” You’re “Too Late”
Heather Lohmann — November 1, 2017 Follow @heather_lohmann— November 1, 2017 For many, the holiday season may still seem far away. But in the world of retail, the craziness that comes along with the most wonderful time of the year is already in full swing. From specialized marketing campaigns to seasonal specials, there are a … Continue reading How to Prepare for Holiday Returns (Before You Get Bombarded with Them)
Natalie Petersen — October 31, 2017 — October 31, 2017 darkmoon1968 / Pixabay Can you believe October is almost over? We are heading fast into the holiday season; this likely means your business is extra busy while you and your staff plan vacations – which means you’ll be away from the office and potentially unplugged … Continue reading Preparing for the Holidays: How to Create Digital Content
Patrick Hutchison — October 31, 2017 — October 31, 2017 What They Are Showcase Shopping Ads allow online merchants to engage users earlier in the purchase journey, when those users are discovering what to buy and where to buy it. They also let you curate richer user experiences by letting you match broad search terms … Continue reading Showcase Shopping Ads: A Powerful Tool for the Holidays
Kevin George — October 30, 2017 Follow @imkevin_monk — October 30, 2017 Thanksgiving. When we think about this amazing holiday, we think of festivity, family feasting, charity, and football. This is the ideal Thanksgiving tradition! But, with the advent of Black Friday and Cyber Monday, new Thanksgiving traditions have evolved, and these include shopping and … Continue reading Thanksgiving Email Inspirations to Gear Up Your Holiday Email Strategy
Patrick Whatman — October 30, 2017 Follow @mrwhatman — October 30, 2017 This is a busy time for brands and marketers. The calendar is full from now until the new year with Thanksgiving, Christmas, and Black Friday/Cyber Monday sales. All of these are big business for brands looking to cash in with sales and limited … Continue reading Halloween 2017: Top Social Media Trends on Halloween Eve
