Rupert Adam — December 7, 2017 Follow @emailcenter — December 7, 2017 Aghh, with just a few weeks to go until Christmas, no doubt you have started to have a discussion in the office as to when putting your tree up is too early. With the big event taking the prominence, and the before Christmas … Continue reading How To Boost Sales Between Christmas and New Year
Category Archives: Holiday Season
Marketers Smarten Up, Spend Less On Holiday Campaigns
Marketers Smarten Up, Spend Less On Holiday Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2017 Data released Monday from The Exchange Lab, a GroupM/WPP company focusing on programmatic advertising, suggests marketers spent less on campaigns this past U.S. Thanksgiving Day weekend than in prior years. But that’s not a bad thing for … Continue reading Marketers Smarten Up, Spend Less On Holiday Campaigns
How to Recognize and Convert Comparison Shoppers During the Holiday Season
Katie Sweet — November 22, 2017 Follow @misskatiehrdy — November 22, 2017 Shutterstock While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, … Continue reading How to Recognize and Convert Comparison Shoppers During the Holiday Season
5 Proven Ways to Supercharge Your Christmas Sales Now
Nicole Blanckenberg — November 21, 2017 Follow @https://twitter.com/StoreYaCom — November 21, 2017 Thanksgiving weekend is here and with it the start of all those holiday sales you’ve been waiting for. You still have a few days to plan how you’re going to monopolize on Christmas earnings and get your piece of the Christmas pie. We … Continue reading 5 Proven Ways to Supercharge Your Christmas Sales Now
Thrive This Winter Season!
Martina McGowan — November 21, 2017 Follow @MartinaMcGowan — November 21, 2017 “Winter is coming.” George R.R. Martin Sorry. I could not resist the quote. But, you know that winter is coming, if it has not already knocked at your doorstep. We switch out coats. Try to figure out how to have a decent pair … Continue reading Thrive This Winter Season!
Time is running out: Engage those holiday shopping stragglers
As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators. Tony Toubia on November 20, 2017 As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may … Continue reading Time is running out: Engage those holiday shopping stragglers
Online Sales to Top In-Store Sales Again During Thanksgiving Weekend
Laura Donovan — November 17, 2017 Follow @thewordpro — November 17, 2017 veerasantinithi / Pixabay Providing online sales for your products during the busiest shopping weekend of the year will be crucial to the success of your business during the 2017 Holiday Season. Adobe is predicting that consumers shopping from their desktop will account for … Continue reading Online Sales to Top In-Store Sales Again During Thanksgiving Weekend
11 Trending Holiday Products You Can still Add to Your Store for Thanksgiving Weekend
Nicole Blanckenberg — November 15, 2017 Follow @https://twitter.com/StoreYaCom — November 15, 2017 It isn’t over until it is over! With 10 days until Black Friday and Christmas shopping peak days just around the corner, you’ll be forgiven in thinking that there isn’t enough time to add more products to your site. The truth is, with … Continue reading 11 Trending Holiday Products You Can still Add to Your Store for Thanksgiving Weekend
3 last-minute Google Shopping tricks to level up your account for the holidays
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. Todd Saunders on November 14, 2017 We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty … Continue reading 3 last-minute Google Shopping tricks to level up your account for the holidays
2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017 Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season