Alex PriceJune 2, 2015 Unless you’re Kimmy Schmidt, you probably heard some buzz (or as the case may be, panic) about Mobilegeddon over the past few weeks. On April 21, Google launched its new algorithm update, designed to alter the ranking of its mobile search results to favor mobile-friendly sites and ultimately, to provide a … Continue reading Does Mobilegeddon Really Even Matter?
Category Archives: Google
Google Play Downloads Grow 30%; Revenue Up 40%
Chuck Martin, (June 02, 2015) Mobile consumers can’t seem to get enough of apps. Worldwide app downloads grew and revenue grew even faster, at least for Android phones, based on the latest tracking study. App downloads on Google Play grew 30% from the previous quarter, according to the report from … Continue reading Google Play Downloads Grow 30%; Revenue Up 40%
Five Good Reasons to Ignore Google
Mark SchaeferJune 2, 2015 I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us … Continue reading Five Good Reasons to Ignore Google
Google Drops Google+ Promotion From Gmail, Search & Other Google Services (DD)
Google takes another step away from the days of heavy promotion of the social network on other Google products. Martin Beck on June 1, 2015 Back when Google was promoting Google+ strongly, it added a link to the social sharing service from many of its other properties, including Gmail, YouTube and the main search page … Continue reading Google Drops Google+ Promotion From Gmail, Search & Other Google Services (DD)
Google Plus A Useless Social Network? See The Stats
Steve MastersMay 29, 2015 About 90% of the professionals I work with believe Google Plus is a joke. That statistic is based on the number of people who laugh at it when it comes up in conversation, and based on the information given by Eric Enge in his analysis of more than half a million … Continue reading Google Plus A Useless Social Network? See The Stats
Was Your Site Hit By Google’s New Mobile-Friendly Algorithm? Use This Quick Guide to Recover and Prepare for the Future of Mobile Search
Jess HallMay 28, 2015 Last month, Google updated its algorithm to make its search results friendlier to smartphone users. We knew those changes were coming; mobile search is more prevalent than desktop, and it’s much more likely to result in sales for online businesses. In fact, we’ve been blogging about the importance of responsive website … Continue reading Was Your Site Hit By Google’s New Mobile-Friendly Algorithm? Use This Quick Guide to Recover and Prepare for the Future of Mobile Search
Can Google Find You In Your Online Store?
Chris AbrahamMay 14, 2015 With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. … Continue reading Can Google Find You In Your Online Store?
Google Call-Only Campaigns: What You Need to Know
Zach EttenMay 5, 2015 It’s no secret that nowadays people use their mobile devices to complete a variety of tasks. Phones and tablets have become extensions of their owners. Whether a person is using their smart phone to look up directions to the new Italian restaurant downtown, to text their mother photos of their first … Continue reading Google Call-Only Campaigns: What You Need to Know
Signs Of Social Life At Google+? Network Sends Out Its First Tweet
After few public statements about the health and fate of Google+, the network takes to Twitter for some cross-channel marketing fun. Martin Beck on May 1, 2015 In all the chatter and headlines about the fate of Google+ — dead, not dead yet, feeling much better after pivoting — we haven’t heard much of anything … Continue reading Signs Of Social Life At Google+? Network Sends Out Its First Tweet
Getting Started with Google AdWords: A Glossary of Terms [Infographic]
Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]
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